VK Targetologist (Middle+/Senior)

Smartesta is a full-service marketing agency for innovative projects. We launch products on the market, manage growth strategy, and build marketing departments.

Projects we work with: Mostly IT products at the launch and scaling stage, software development companies, and startups in various niches. Other niches are less common, but the main focus is on innovative products and services.

We are looking for a strong VK targetologist with experience in IT products, startups, or related niches. We need a person who knows not just how to 'set up ads' but how to influence business results.

What you'll do:

• Launch and scale advertising campaigns on VKontakte
• Work with funnels: from first touch to lead/sale
• Performance analysis: CPL, CPA, ROMI
• Constant optimization (hypotheses - tests - scaling)
• Work with creatives, independent selection of ad sets
• Audience segmentation, retargeting
• Interaction with analytics (metrics, CRM, end-to-end analytics - will be a plus)

Requirements:

• Experience in VK targeting for at least 2 years
• Case studies with numbers (required: budgets, results)
• Experience in IT / startups / digital products - a big plus
• Understanding of unit economics and funnel operations
• Ability to work with hypotheses, not just 'spinning ads'
• Independence and responsibility for results

Will be an advantage:

• Experience with cold traffic
• Launching complex funnels (lead magnets, webinars, subscriptions, etc.)
• Skills in working with analytics and metrics

Conditions:

• Remote work
• Part-time employment (we are looking not for a one-time contractor, but for someone to work with on a regular basis)
• Work with IT products / startups
• Opportunity to influence strategy and scale

Important: We do not consider candidates without practical experience.