Yandex Travel is a service through which millions of users plan trips every month: they search for and book hotels, flights, train tickets, and bus tickets. We actively work with search traffic – aiming for the service's offers to appear at the right moment and be useful to users.

We are looking for an experienced SEO specialist to become a key driver of organic growth. Your main task is to take the promotion of the accommodation vertical to a new level: increase the share of search traffic and make the service even more visible.

What tasks await you

Promotion Strategy You will develop a strategy that will help the service grow organically: analyze search demand and look for new ways to attract an audience. Your work will directly impact the service's visibility in search.

Hypotheses and Tests You will formulate hypotheses for improvement and test them using A/B tests. It is important not only to come up with ideas but also to bring them to fruition, evaluating their effectiveness based on data.

Semantic Core and Content You will need to work on semantics, analyze search demand coverage, and ensure that the service's content maximally satisfies user requests.

Technical Optimization You will optimize the technical aspects of the portal – from indexing to loading speed – so that search engines better perceive the site.

Interaction with Teams You will actively collaborate with developers, analysts, and product managers: set tasks, monitor their completion, and participate in planning.

We expect you to have

• At least three years of experience in SEO for large projects with an audience of 50,000+ DAU
• Deep understanding of AI and active application of it in work tasks
• Product vision and project management skills
• Understanding of the technical structure of modern web applications and the specifics of search indexing
• Knowledge of modern ranking principles – both in classic search and in generative answers
• Ability to accept constructive criticism, defend your position with arguments, and protect initiatives
• Speak the same language as developers and analysts and be ready to delve deeply into the product and technical processes

It will be a plus if you have

• Experience with TravelTech projects
• Confident command of SQL and Python, a strong analytical background: you will work with data from Yandex's large-scale DWH