Content Manager at Yandex Fabrika

Yandex Fabrika is a brand and product creation workshop where, since 2021, we have been creating goods for home and life. We believe that time is a valuable resource. Therefore, we have combined reliability, technology, and aesthetics so that people do not spend hours searching for suitable products and can focus on what is truly important.

We have creative freedom and a variety of tasks, we are not afraid to experiment and implement solutions new to the market.

The content management team is looking for a specialist who will help us better communicate our values and advantages to the end user on marketplaces.

What tasks await you

Content creation and editing You will work with photos and videos for product cards, form titles and descriptions, build semantic cores, and manage rich content. Editing includes improving product card ratings, tracking reviews and questions, iterative research, and improvements through running A/B tests. You will also be responsible for developing layouts for store and brand pages, creating technical specifications for banner design, testing new content formats, including AI-generated content.

Hypothesis formation and metric improvement You will need to analyze metrics, sales funnels, and the representation of cards on various Russian and foreign platforms and proprietary websites, based on which you will put forward hypotheses for improving and testing content.

Cross-functional collaboration Together with the product and creative teams, you will participate in forming technical specifications for the design and infographics of product cards, as well as in their analysis.

We expect that you

• Have managed projects, deadlines, and resources, possess skills in coordinating and organizing team work
• Understand the basics of marketplace operations or have worked on platforms where you were involved in uploading and optimizing goods, managed product catalogs, worked with reviews and sales analytics
• Know key web analytics, SEO, and the basics of contextual and targeted advertising metrics
• Understand CJM and can use it to improve user UX, understand the basics of marketing