Fintech** is the youngest area at Yandex. We create products that help people pay and save conveniently, easily, safely, and with maximum benefit.

Responsibilities:

• conduct an audit and optimization of email newsletters;
• set up and launch regular and trigger newsletters;
• develop and configure auto-funnels in email newsletters together with the product marketer;
• work on improving open and click-through rates of newsletters, and on preventing newsletters from being marked as spam;
• create HTML email templates based on mockups;
• conduct A/B tests, propose and test hypotheses, analyze newsletter results, and suggest measures to improve the effectiveness of email channels.

Requirements:

• at least 1 year of experience in email marketing;
• knowledge of CRM marketing fundamentals;
• experience in creating HTML templates for emails;
• ability to write texts for newsletters.

Conditions:

• project work under a civil law contract (GPH);
• remote work;
• high level of independence and influence on the development of the area;
• absence of strict limitations on tools and initiatives;
• opportunity to build one of the largest partner channels for selling digital corporate benefits in Russia.