Social Media Lead, eBay Live

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Role

eBay Live is reimagining the way people shop — bringing the thrill of discovery, real-time interaction, and community into a live video commerce experience. As we continue to scale this dynamic product, we’re seeking a Senior Manager of Social Media & Influencer to define, lead, and evolve eBay Live’s social presence and creator ecosystem from the ground up.

In this senior leadership role, you’ll drive the overall social media strategy for eBay Live — blending storytelling, creator partnerships, and platform innovation to shape how eBay shows up in an increasingly competitive live commerce landscape. You’ll be instrumental in building awareness, trust, and engagement across our buyer and seller communities, while leading cross-functional teams to deliver impact across organic and paid channels.

What you will accomplish:

• Lead the end-to-end social media strategy for eBay Live across multiple platforms, ensuring alignment with the broader eBay brand and growth objectives.
• Build and scale a social ecosystem that drives awareness of live programming, highlights key cultural moments, and grows an active community of buyers and sellers.
• Serve as a senior strategic partner to cross-functional teams — including product, integrated marketing, creator partnerships, and eBay Live leadership — to align priorities and storytelling.
• Develop and manage creator relationships, from micro-influencers to marquee talent, to co-create content, host shows, and amplify key moments in the eBay Live calendar.
• Establish and oversee social measurement frameworks, providing insights that inform performance, community engagement, and brand equity.
• Lead a team and external partners/agencies, fostering a test-and-learn culture that embraces creativity, agility, and innovation in live and social-first content.
• Champion the voice of community, ensuring that buyer and seller perspectives inform strategy, content, and platform decisions.
• Advise executives and senior stakeholders on emerging trends, creator culture, and the evolving live commerce landscape to position eBay as a leader in social innovation

What you will bring:

• 6-8 + years of experience in social media, digital marketing, or brand strategy, including leadership of cross-functional or agency teams.
• Proven ability to launch, scale, and optimize the social presence of a new or evolving product, platform, or live content experience.
• Deep understanding of creator culture, community building, and social platform ecosystems (Instagram, TikTok, YouTube, Threads/X, Twitch, Reddit, Discord).
• Demonstrated success in driving business growth and impact through innovative social strategies.
• Strong experience partnering with creators and influencers across various tiers to drive credibility and engagement.
• Skilled in data-driven storytelling — using analytics, tools, and insights to inform strategy, optimize content, and measure success across organic and paid programs.
• Exceptional communication and executive presence, with a proven ability to influence senior stakeholders and translate insights into business impact.
• Experience working in fast-paced, high-growth, or platform-driven environments where adaptability and innovation are key.
• Bonus: Active participant in live commerce, collecting, or marketplace culture with firsthand understanding of enthusiast communities.

Additional Details

The base pay range for this position is expected in the range below: $144,400 - $192,800

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.