Head of Online Promotion (Digital Manager, Performance, Senior Digital)

Mr.DOORS — over 27 years in the market. We produce case, built-in, and upholstered furniture for all living areas, and are developing our home textiles line. We aim to provide clients with comprehensive turnkey interior solutions. 2 own production facilities in Kostroma and Malakhovka (Moscow region).

Over 150 branded showrooms across Russia and the CIS. We implement over 3000 design projects monthly. For over 20 years, we have been a partner in such television projects as: "Apartment Question", "Dacha Answer" (NTV).

In addition to working with private clients, we implement projects for major developers, and also produce certified furniture for medical institutions.

• Launching and managing digital advertising campaigns: lead generation and reach (Yandex.Direct, VK Ads, Telegram Ads, etc.);
• Performance approach: planning, launching, optimizing campaigns by CPL/CPA, working with the lead funnel;
• Controlling marketing expenses, calculating and maintaining advertising cost ratio (DRR), proposing ways to increase budget efficiency;
• Working with the CPA model: optimizing the cost of a target lead, controlling lead quality;
• Implementing AI tools in digital marketing: generating creatives and content, campaign automation, predictive analytics, AI assistants in routine tasks;
• Website management: development, usability, visitor behavior analysis, recommendations for increasing conversion;
• Setting up and maintaining end-to-end analytics: Google Analytics, Yandex.Metrica, Calltouch (call tracking, end-to-end call analytics);
• Setting up goals, events, reports, and dashboards, monitoring data accuracy;
• SEO promotion and geo-optimization (SEO/GEO): technical optimization, geo-dependent queries, local search;
• Working with maps and geo-services: Yandex.Maps, Google Maps, 2GIS — presence, reviews, local promotion;
• KPIs: target leads (quantity and quality), CPL, DRR, revenue;
• Monitoring market trends, implementing new tools and technologies;
• Managing the department team (website engineer, content managers): setting tasks, monitoring execution;
• Cross-functional interaction within the company;
• Assigning tasks to agencies and monitoring their execution;
• Preparing reports on digital campaigns, analyzing effectiveness and KPI achievement

• Education: higher education;

• Work experience: from 3 to 6 years;

• Launching and implementing digital advertising campaigns (lead generation, reach), constant effectiveness analysis;

• Experience with web analytics systems Google Analytics and/or Yandex.Metrica;

• Experience setting up and working with Calltouch (call tracking, end-to-end analytics);

• Experience setting up analytics: goals, events, reports, dashboards;

• Understanding of performance metrics: CPL, CPA, DRR, working with KPIs for target leads and revenue;

• Experience applying AI tools in marketing (creatives, automation, analytics);

• Knowledge of SEO and GEO optimization, experience working with maps and geo-services (Yandex.Maps, Google Maps, 2GIS);

• Website management experience (usability, conversion);

• Experience managing a team and assigning tasks to agencies with execution control;

• Strong analytical skills;

• Successful case studies;

• PC skills: advanced MS Office user

• Negotiation

• Business communication

• Preparing commercial proposals

• Conducting presentations

• Launching new products

• Official employment;
• 5/2 work schedule, hybrid format;
• Income consists of a base salary and a bonus part;
• Corporate discounts on company products;
• Opportunity to realize your ambitions as part of a federal company

urban-type settlement Malakhovka, Shosseynaya Street, 40