Title: Senior PR Manager (B2B)
Department: Digital
About the vacancy: a popular subscription-based fitness club chain in Russia is looking for a Senior PR Manager to develop its B2B direction (communications with the business audience).
Responsibilities:
- Managing a PR agency: setting KPIs, monitoring deadlines and results, budget planning, and reporting.
- Developing relationships with media, media partners, professional communities, public organizations, and other partners.
- Preparing press releases, articles, interviews, comments, analytical materials, and adapting content for media and Telegram channels.
- Working with research and analytics: preparing survey questions, analyzing results, and packaging them into media formats.
- Organizing work with speakers and events: finding venues, negotiating with organizers, preparing speakers for presentations, and accompanying events and shoots.
- Working with industry awards and ratings: preparing applications and providing information support for participation.
- Participating in anti-crisis communications: monitoring potential risks, preparing the company's position, and coordinating approvals.
- Interacting with marketing, sales, product teams, HR, IT, finance, and other departments.
- Maintaining documentation, invoices, and controlling the budget of PR projects.
Requirements:
- 4–6 years of experience in PR, communications, or related fields.
- Experience in independently managing projects from task setting to completion.
- Practical experience in interacting with media, new media, professional communities, and opinion leaders.
- Experience in preparing speakers, organizing events, and participating in industry conferences.
- Strong text skills: the ability to independently prepare PR materials in various formats is important.
- Ability to work with analytics, research, figures, and data.
- Experience in B2B communications (communications with the business audience) will be an advantage.
- Experience in sports, fitness, healthcare, or healthy lifestyle will be an advantage.
Conditions:
- Work in the marketing team of a large federal brand.
- Employment according to the Labor Code of the Russian Federation.
- Hybrid work format with trips to events and shoots.
- Voluntary medical insurance (DMS).
- Corporate discount and benefits program.
- Free access to company products and services, special conditions for loved ones.
- Quarterly bonuses based on performance.
