Head of Global Traffic Acquisition

About the company

NDA Project | International AI & Marketing Holding

We are an international IT holding operating at the intersection of performance marketing, AI, and digital products.

We are currently looking for a senior-level leader to own and scale our global traffic acquisition direction across multiple products, verticals, and GEOs.

We are looking for someone with an operator mindset, a person who deeply understands the global traffic ecosystem: where attention is moving, which sources are undervalued, where inventory is cheaper, what scales in specific GEOs, and how to identify opportunities before the market becomes saturated.

Your responsibilities

• Lead and scale the global traffic acquisition / performance marketing direction
• Manage traffic buying across multiple GEOs simultaneously
• Build acquisition strategies for EU, US, LATAM, MENA, APAC, and emerging markets
• Identify new traffic sources, arbitrage opportunities, and scalable acquisition channels
• Own performance metrics including CAC, CPA, ROI, ROMI, LTV, and retention efficiency
• Analyze auction dynamics, CPM/CPC fluctuations, conversion behavior, and traffic quality
• Launch, test, and rapidly scale new acquisition hypotheses
• Monitor global market trends, algorithm shifts, platform changes, and emerging acquisition opportunities

Requirements

• Strong hands-on (5+ years) experience in international traffic acquisition (EU/US markets required)
• Deep understanding of the global performance marketing ecosystem
• Expertise across Meta, TikTok, Google, Native, DSP, Programmatic, Affiliate ecosystems, and alternative traffic channels
• Experience working with multi-GEO products and campaigns
• Data-driven decision-making approach