Title: Director of Brand and Communications
Company: BETBOOM
Location: Moscow
Experience: More than 6 years
International online project BetBoom is looking for a new employee!
Today, our marketing team has over 60 specialists.
We are in the process of forming a full-fledged brand function. The basic processes are already in place, however, the strategy for brand development, the system of analytics and performance evaluation, as well as scalable creative production processes, are yet to be created by the person who joins the team.
In this role, you will lead a team of 10+ people with prospects for further growth and will be responsible for brand development, creativity, and communications. You will define how the brand looks, sounds, and is perceived by the audience in different markets, and will also be responsible for its consistent development and recognition.
What you will be doing:
Brand Development
- Develop a brand strategy for a multi-brand portfolio: positioning, brand architecture, tone of voice, and visual identity system.
- Lead the launch of new brands in international markets: from naming and identity development to forming a communication platform and local adaptation.
- Conduct audience and competitive environment research to make data-driven decisions.
Brand Analytics
- Build a brand performance evaluation system: define key metrics, select analytical tools, and implement regular monitoring.
- Develop an approach to assessing the brand's impact on business results: revenue, Customer Acquisition Cost (CAC), LTV, and other indicators.
- Formulate a top-level marketing funnel strategy and justify brand investments based on analytics.
Creative Production
- Develop the design team, transforming it into a modern AI-first production function.
- Expand the team's expertise in motion design, video production, and copywriting.
- Implement AI tools in production processes to scale content output across different markets.
Communications
- Define the social media development strategy and oversee the SMM team's work.
- Lead the PR department, media relations, and crisis communications.
- Develop sponsorship projects, brand events, and special activations.
What is important to us:
Experience
- More than 10 years of experience in marketing.
- At least 5 years in leadership positions in brand and communications (Director level and above).
- Experience with digital B2C products, preferably in iGaming, fintech, sports media, entertainment, or gaming industries.
- Fluent English.
Expertise
- Experience launching a new brand into a new market from scratch.
- Experience developing brand architecture for multiple brands or an international brand: positioning, brand platform, brand book, and visual identity system.
Analytics
- Experience setting up Brand Tracking using Kantar, YouGov, Tracksuit, or proprietary research panels.
- Experience building models that connect brand metrics with business indicators.
- Experience preparing and defending business cases justifying investments in Upper Funnel and brand marketing.
Creative Production
- Experience managing creative teams of 5+ people (in-house or agencies) producing over 500 creative assets per month (static, video, motion).
- Practical experience implementing AI tools in production workflows, not just testing them.
Sponsorship and Budgets
- Experience conducting and executing sponsorship deals valued at $500K or more.
- Experience managing a brand marketing budget of $3M+ per year.
An additional advantage would be
- Experience working in regulated industries, considering advertising and communication requirements.
- Experience adapting brands and creative materials for three or more markets or language versions.
What we offer:
- Official employment, white salary
- 5/2 work schedule in a comfortable office
- Fitness compensation
- Extended voluntary medical insurance with dental coverage
- Compensation for English language learning.
Skills: Brand Development, New Brand Launch, International Brands, Market Entry, Brand Promotion, Brand Management, Team Management, Strategic Planning
