International online project BetBoom is looking for a new employee!

Today, our marketing team has over 60 specialists.

We are in the process of forming a full-fledged brand function. The basic processes are already established, however, the person who joins the team will need to create the brand development strategy, analytics and performance evaluation system, as well as scalable creative production processes.

In this role, you will lead a team of 10+ people with prospects for further growth and will be responsible for brand development, creative, and communications. You will define how the brand looks, sounds, and is perceived by the audience in different markets, as well as be responsible for its consistent development and recognition.

Responsibilities:

Brand Development

• Develop a brand strategy for a multi-brand portfolio: positioning, brand architecture, tone of voice, and visual identity system.
• Lead the launch of new brands in international markets: from naming and identity development to the formation of a communication platform and local adaptation.
• Conduct audience and competitive environment research to make data-driven decisions.

Brand Analytics

• Build a brand performance evaluation system: define key metrics, select analytics tools, and implement regular monitoring.
• Develop an approach to assessing the impact of the brand on business results: revenue, customer acquisition cost (CAC), LTV, and other indicators.
• Formulate the top-level strategy of the marketing funnel and justify brand investments based on analytics.

Creative Production

• Develop the design team, transforming it into a modern AI-first production function.
• Expand the team's expertise in motion design, video production, and copywriting.
• Implement AI tools in production processes to scale content output across different markets.

Communications

• Define the social media development strategy and oversee the SMM team's work.
• Lead the PR direction, media interaction, and crisis communications.
• Develop sponsorship projects, brand events, and special activations.

What is important to us:

Experience

• More than 10 years of experience in marketing.
• At least 5 years in leadership positions in brand and communications (Director level and above).
• Experience with digital B2C products, preferably in iGaming, fintech, sports media, the entertainment industry, or the gaming industry.
• Fluent English.

Expertise

• Experience launching a new brand into a new market from scratch.
• Experience developing brand architecture for multiple brands or an international brand: positioning, brand platform, brand book, and visual identity system.

Analytics

• Experience setting up Brand Tracking using Kantar, YouGov, Tracksuit, or proprietary research panels.
• Experience building models that link brand metrics to business indicators.
• Experience preparing and defending business cases justifying investments in Upper Funnel and brand marketing.

Creative Production

• Experience managing creative teams of 5+ people (in-house or agencies) producing over 500 creative assets per month (static, video, motion).
• Practical experience implementing AI tools in production workflows, not just testing them.

Sponsorship and Budgets

• Experience conducting and executing sponsorship deals valued at $500K or more.
• Experience managing a brand marketing budget of $3M+ per year.

An additional advantage would be:

• Experience working in regulated industries, considering