About the Team
Growth marketing for Yandex's international advertising products. We are growing monetization for publishers and attracting advertisers in Russia and international markets. The team includes growth marketers, performance marketers, and CRM specialists. We work using the HADI cycle (Hypothesis, Action, Data, Insight): if it works, we scale it; if not, we close it honestly.
Responsibilities
- Analyze the funnel from acquisition to revenue, calculate ROI, work with various acquisition channels, and optimize activities.
- Collect and develop regular reporting for products: Yandex.Direct and advertising on Telegram via Yandex.Direct in CIS countries.
- Ensure data tagging and correctness: goals, UTM tags, and dashboard consistency with data sources.
- Conduct A/B tests and generate reports.
- Manage the operational process for SEO content: task assignment, approval, publication, and organic traffic measurement.
- Collaborate with the sales team on collected flows to identify growth opportunities.
- Work with product marketers, sales managers, performance marketers, SEO specialists, CRM managers, and agencies.
What we're looking for
- Ability to work with data: pivot tables, and to distinguish significant results from noise.
- Experience with web analytics: Yandex.Metrica and/or Google Analytics, understanding of goals and UTM tags.
- Commitment to completion: not only collecting data but also formulating conclusions and action plans.
- Readiness to independently learn about new products without waiting for instructions.
Will be a plus
- Experience in B2B marketing or advertising products.
- Experience with dashboards: DataLens or similar.
- English proficiency from B1 level: some products and contractors are international.
- Understanding of performance channels at the level of "able to read a report and ask the right questions".
What we offer
- Employment according to the Labor Code of the Russian Federation.
- Official salary.
- Your own area of responsibility from the first month, not a support role.
- A mentor – a senior growth marketer, regular feedback, and clear criteria for the probation period.
- Products in the CIS and Turkey markets and real budgets: results are visible in business metrics.
- Opportunity to grow into a growth marketer for dedicated products.
- Working hours: Monday-Friday, 10 AM to 7 PM.
- Work format: office or fully remote.
