About the team
Growth marketing for Yandex's international advertising products. We grow publisher monetization and advertiser inflow in the Russian Federation and international markets. The team includes growth marketers, performance marketers, and CRM specialists. We work according to the HADI cycle (hypothesis, experiment, measurement, insight): if it works, we scale; if not, we honestly close it.
What you'll be doing
- Analyzing the funnel from acquisition to revenue, calculating ROI, working with various acquisition channels, and optimizing activities.
- Compiling and developing regular product reports: Yandex.Direct and advertising on Telegram through Yandex.Direct in CIS countries.
- Ensuring data tagging and correctness: goals, UTM tags, consistency of dashboards with sources.
- Conducting A/B tests and compiling reports.
- Managing the operational process for SEO content: setting tasks, approvals, publication, and organic traffic measurement.
- Working with the sales team on collected flows, identifying growth opportunities.
- Collaborating with product marketers, sales managers, performance marketers, SEO specialists, CRM managers, and agencies.
We expect you to have
- Ability to work with data: pivot tables, ability to distinguish significant results from noise.
- Experience with web analytics: Yandex.Metrica and/or GA, understanding of goals and UTM tags.
- Follow-through: not only collected data but also formulated conclusions and action plans.
- Willingness to learn about new products independently, rather than waiting for instructions.
It will be a plus
- Experience in B2B marketing or advertising products.
- Experience working with dashboards: DataLens or similar.
- English from B1 level: some products and contractors are international (?).
- Understanding of performance channels at the level of "I can read a report and ask the right question."
What we offer
- Employment according to the Labor Code of the Russian Federation.
- White salary.
- Own area of responsibility from the first month, not a support role.
- Mentor – a senior growth marketer, regular feedback, and clear criteria for the probationary period.
- Products in the CIS and Turkey markets and real budgets: results are visible in business metrics.
- Opportunity to grow into a growth marketer for dedicated products.
- Work schedule 5/2 from 10 AM to 7 PM.
- Work format - office or full remote.
