Purpose and objectives of the role:
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Formulate business insights based on the analysis of large datasets on visitor traffic, behavior in shopping centers, and market conditions.
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Provide shopping center network management with data on the effectiveness of marketing activities to make decisions on optimizing the marketing mix.
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Forecast facility attendance, considering positive and negative factors affecting traffic.
Responsibilities:
- Analysis of traffic and visitor behavior:
- Regular analysis of traffic counting system data.
- Calculation and monitoring of key metrics.
- Audience segmentation.
- Market and trend analysis:
- Monitoring key changes in the competitive environment.
- Analysis of macro and micro retail trends.
- Analysis of trends in consumer behavior changes.
- Reporting:
- Control of traffic data accuracy in BI system dashboards.
- Preparation of weekly and monthly analytical reports on traffic dynamics.
- Preparation of analytical reports on campaign results to assess the effectiveness of marketing activities (advertising, events, loyalty programs, etc.).
- Conducting surveys and research:
- Consumer surveys using online panels to test business hypotheses (preparation and programming of questionnaires, processing of results, formation of conclusions).
- Organization and control of research conducted by an agency.
- Formulation of requirements, purchase, and presentation of results of external ready-made research.
- Geoanalytics.
- Preparation of STEEP and SWOT analysis for 14 MEGA shopping centers.
Requirements:
- Higher education.
- 5+ years of experience in analytics (preferably in commercial real estate and/or retail).
- Understanding of commercial real estate metrics and key KPIs, principles of traffic counting systems.
- Ability to translate the "language of numbers" into the "language of business", forming clear presentations and recommendations for business decision-making.
- Knowledge of data visualization tools (DataLens).
- Advanced Excel user.
- Basic SQL knowledge for self-data extraction (desirable).
- Experience with econometric modeling (desirable).
Conditions:
- Full compliance with the Labor Code of the Russian Federation, official employment, indefinite employment contract.
- 5/2 work schedule, flexible start and end of the workday (office).
- Voluntary medical insurance (DMS).
- Life insurance against accidents and illnesses.
- Partial meal subsidy.
- DobroService employee support program.
- BestBenefits discount and special offer platform.
Salary is discussed following a successful interview.
