CRM Marketer / Email Marketing Specialist

We are looking for a CRM marketer or email marketer to help us develop communications with partners, clients, and internal teams in the Central Asia and Caucasus countries.

This role is suitable for a specialist who has already worked with email campaigns, contact databases, segmentation, and basic analytics, and now wants to grow towards CRM marketing, automation, and system communications.

We value a person who is attentive to detail, can structure tasks, is not afraid of data, and wants to develop in the direction of CRM, marketing automation, and partner communications.

What you will be doing

• Launching regular email and CRM communications for partners, clients, sales teams, and internal audiences. • Participating in the audit of current communications: contact databases, email campaigns, registration forms, landing pages, and analytics. • Assisting in building database segmentation by country, partner type, interests, activity, events, statuses, and other criteria. • Setting up and launching communication sequences: event invitations, reminders, follow-ups, informational, and partner newsletters. • Working with email senders / CRM tools: preparing audiences, checking data, launching campaigns, and tracking results. • Monitoring the quality of launches: correctness of text, layout, links, UTM tags, forms, and email display. • Analyzing basic email campaign metrics: Delivery Rate, Open Rate, CTR, Bounce Rate, Unsubscribe Rate, Conversion Rate, Registration Rate, Attendance Rate. • Preparing conclusions based on campaign results and suggesting improvements. • Participating in the development of communications via email, Telegram bot, and other relevant channels. • Collaborating with marketing, sales, country teams, designers, and technical specialists.

What we expect

• 1+ years of experience in email marketing, CRM marketing, marketing automation, or digital marketing. • Practical experience in launching email campaigns or CRM communications. • Understanding of basic audience segmentation principles and working with contact databases. • Ability to work with email sender services and/or CRM tools. • Understanding of key email metrics: Open Rate, CTR, Bounce Rate, Unsubscribe Rate, Conversion Rate. • Attention to detail: links, UTM tags, forms, texts, email display, and data accuracy. • Basic understanding of HTML email layout will be an advantage. • Ability to handle multiple tasks and audiences simultaneously. • Willingness to learn new tools, processes, and communication channels. • Proficient Russian and working English. • Knowledge of Central Asian and Caucasian languages will be an advantage.

Will be a plus

• Experience setting up automatic email sequences. • Experience participating in integrations between a website, forms, CRM, and email sender. • Experience working with landing pages, registration forms, or events. • Interest in B2B marketing, the IT market, and partner communications.

What we offer

• Opportunity to grow in CRM marketing and marketing automation with real business tasks. • Participation in the development of CRM communications for several Central Asian and Caucasus countries. • Work with diverse audiences: partners, clients, sales teams, and internal teams. • Tasks at the intersection of email marketing, CRM, data, automation, and communications. • Collaboration with marketing, sales, country teams, designers, and technical specialists. • Involvement in projects with leading global IT brands, including Dell, Huawei, HP, and Cisco. • Opportunity to propose ideas, improve processes, and gradually build a more systematic approach to CRM communications.

Who will find it interesting here

This position is suitable for a specialist who already knows how to launch email campaigns and work with databases, but wants to grow further: into segmentation, automation, analytics, and CRM marketing.

If you are interested in developing in B2B marketing, working with international IT brands, and influencing communications in several regions — apply, we'll be happy to get acquainted!