Marketing Growth Manager
📍Work remotely(except RU)
Hard Skills:
-3+ years in performance marketing / growth for mobile apps or subscriptions (W2W/W2A);
-Strong experience in creative strategy + funnel optimisation (web and/or app);
-Confident with numbers: can read cohort tables, CAC/ROAS, LTV, and make decisions;
-Great communicator and project driver – keeps UA, Creative, Product and Data aligned;
-Comfortable in fast-moving, test-and-learn environments;
Responsibilities:
-Lead cross-functional growth initiatives across paid acquisition, creative, product and analytics for our first apps;
-Design and run go-to-market strategies: ICPs, offers, messaging, W2W/W2A funnels, paywalls, email/onboarding;
-Work with UA on media plans, testing roadmap and targets (CAC, ROAS, payback, LTV);
-Work with Creative to generate and systematise winning angles, scripts and concepts;
-Partner with Tech & Data to improve tracking, dashboards, and automation (rules, budget shifts, experiment templates)
