Almaty · Freedom Lifestyle · Experience: 3 to 6 years · Full-time
Freedom Lifestyle is the lifestyle division of Freedom Holding Corp. (Nasdaq: FRHC). The ecosystem includes Ticketon, Freedom Travel, Naimi, Freedom X, and other companies.
Freedom AUTO is the automotive direction of Freedom Holding. We help car owners quickly and conveniently resolve car repair and maintenance issues: from finding a car service and spare parts to quality body repair.
We are looking for a Growth Marketer who will systematically search for growth points in the Freedom AUTO product and test them using data and experiments — not as the owner of a single advertising channel, but as someone who sees the entire funnel and understands its economics.
Responsibilities:
- Analyze the funnel from acquisition to purchase and repeat order, and identify stages where growth is being lost
- Formulate hypotheses based on data, user feedback, audience behavior, and market insights
- Prioritize hypotheses based on expected impact, confidence, and verification cost
- Launch experiments together with the Product, Analytics, Performance, CVM, and Creative teams, from setting the task to evaluating the results
- Seek growth not only in acquisition but also in the product, communications, offers, repeat purchases, cross-sell, and partnerships
- Monitor growth economics and understand when a mechanic can be scaled and when growth is too expensive
- Verify whether a change provided additional effect or simply coincided with a general trend or external factors
- Scale successful mechanics and quickly discontinue what is not confirmed by data
What is important to us:
- Confident work with funnels, segments, cohorts, and basic experiment statistics
- Understanding of unit economics: CAC, LTV, profit margin, payback period
- Experience with A/B tests — from formulating hypotheses and metrics to drawing conclusions from results
- Broad view of growth: the role of product, CRM/CVM, offers, creatives, and retention
- Independence — the ability to identify a problem, analyze data, propose a solution, and see the verification through to results
- Experience in making data-driven decisions with responsibility for results, not just for task completion
What we offer:
- A role with real impact on business metrics: new clients, retention, LTV, profit margin
- Freedom of action — you find problems yourself and suggest what to test
- A strong cross-functional team (product, analytics, performance, CVM, creative) and access to data
- A data-driven culture where results are valued over the number of tests launched
