What will be in your area of responsibility:

Website and Sales Management:

— Full responsibility for website metrics: traffic, conversion, revenue, average order value, returns

— Analysis of the current state of the website and identification of bottlenecks in the sales funnel

— Work with Yandex.Metrica: goals, behavioral scenarios, cohort analysis, heatmaps

— Continuous improvement of UX and conversion through A/B tests and iterative changes

— Optimization of product cards, shopping cart, and checkout process

— Management of a catalog of ~400 SKUs: navigation, filters, cross-sells, content relevance

Development Management:

— Task assignment to two development teams via Bitrix24

— Writing clear and structured technical specifications (TZ)

— Approval of tasks with designers and content team

— Task acceptance: checking compliance with TZ, regression testing, UAT

— Control of deadlines, quality, and backlog priorities

— Sprint and development roadmap management

Team Management:

— Leadership of two content managers

— Quality control of content and deadline adherence

— Synchronization of work between developers, designers, and content team

Integrations and Technical Aspects:

— Management of integrations: payment systems, CRM/ERP, delivery APIs, fulfillment

— Task assignment for integration refinement and acceptance of results

— Understanding how technical processes affect user journey and conversion

External Traffic:

— Work with contractors for SEO, contextual advertising, and targeting

— Metric control: DRR, ROMI, CAC

— Task assignment for landing pages and offers for advertising traffic

Website Migration to Bitrix:

— Leading the migration project from WordPress / WooCommerce → Bitrix

— Coordination of two development teams

— Control of project roadmap and deadlines

— Preservation of SEO and all key integrations

— Final acceptance of the new website before launch

What we expect from you:

— Experience in the role of Product Owner / Project Manager / E-commerce Manager for at least 2 years

— Experience working with online stores

— Understanding of e-commerce metrics: CR, AOV, LTV, DRR

— Proficient work with WordPress / WooCommerce or other CMS

— Experience in assigning tasks to developers and writing technical specifications (TZ)

— Proficient work with Yandex.Metrica

— Understanding of APIs, payment systems, and delivery integrations

— Basic understanding of e-commerce logistics

— Experience managing a team or contractors

Will be a plus:

— Experience in migrating or moving an online store

— Experience working with Bitrix

— Experience working with SEO contractors

— Experience in FMCG / pet food categories

Conditions:

— Salary: 170,000 — 230,000 ₽ (based on interview results)

— Format: hybrid or remote

— Full-time, 5/2 schedule

— Official employment according to the Labor Code of the Russian Federation

— Task management via Bitrix24

Key Goal of the Role:

To ensure the website sells more and more effectively than it does now. And in parallel – to successfully launch the project of migrating to a new platform.

Apply via the company's Telegram bot.