Data Analyst (marketing)

Wallet in Telegram is a digital asset solution natively embedded into Telegram’s interface. Backed by The Open Platform, Wallet in Telegram gained 100M+ user accounts in 2024, and aims to make its solution available to all 1BN+ of Telegram’s users. Wallet in Telegram offers a dual-wallet experience with Crypto Wallet (a multi-chain wallet for trading and sending crypto to contacts) and TON Wallet (a self-custodial wallet with access to the TON ecosystem of dApps and tokens).

The role focuses on marketing analytics, including building audience segments, preparing campaign data, and analyzing performance. You will work with large datasets, develop dashboards and reports, and support A/B testing to measure and improve campaign efficiency. The goal is to ensure data quality and turn insights into actionable improvements in targeting, retention, and overall marketing effectiveness.

Responsibilities:

• Create target audience segments, generate campaign-ready customer lists, and prepare data exports for messaging campaigns.
• Build and maintain dashboards and regular reports for campaign performance tracking.
• Support A/B testing of messaging content, timing, frequency, and audience targeting.
• Ensure data quality and consistency in communication reporting.
• Develop analytical frameworks for measuring campaign efficiency, incremental impact, and customer value.

Requirements:

• 2+ years of experience in marketing analytics, product analytics, or data analysis.
• Strong knowledge of SQL and ClickHouse and experience working with large datasets.
• Experience with BI tools such as Tableau, Power BI, Looker, SuperSet or similar.
• Experience analyzing campaign performance, customer acquisition funnels, retention, and LTV.
• Ability to build dashboards, automate reports, and present insights in a clear way.
• Familiarity with attribution models and marketing measurement approaches.