!!!Russian citizens ONLY!!!
We are developing several digital projects simultaneously. Each project has its own audience, its own platforms, and its own user acquisition strategy.
We need a specialist who will help the projects grow: write posts, find relevant communities, launch unconventional activities, and bring in new users.
Important: for us, the main result is targeted registrations, not just reach, likes, or the number of published posts.
Responsibilities
- Write and publish posts on the company's project social media: VK, Telegram, Instagram*, Twitter/X, and other platforms.
- Select the tone and format of content for each project and each platform.
- Search for external promotion platforms: thematic publics, Reddit, Twitter/X, forums, Discord servers, professional communities.
- Natively talk about projects in relevant communities, discussions, and comments.
- Attract new registrations through active work with external platforms.
- Create and launch unconventional activities: viral mechanics, mini-campaigns, news hooks, "performances," and other promotion formats.
- Analyze the target audience of each project and understand where it can be found.
- Track metrics: number of new registrations, channel conversion, engagement, reach, quality of attracted audience.
- Formulate hypotheses for promotion and quickly test them in practice.
What is important to us
- Ability to write engaging and clear texts without the feeling of an "advertisement."
- Understanding that different platforms require different approaches: a post for Telegram, a comment on Reddit, and a publication on VK should not look the same.
- Interest in digital products, startups, technologies, and online services.
- Ability to independently search for promotion channels, rather than waiting for a ready-made list of platforms.
- Skill to adapt the message to a specific audience and context.
- Willingness to test different approaches, look at the results, and quickly improve mechanics.
- Basic understanding of metrics: registrations, conversion, engagement, reach, traffic quality.
- Results-oriented: we care not just about publications, but about users who came, became interested, and registered.
Will be a plus
- Understanding the specifics of different platforms: VK, Telegram, Instagram*, Twitter/X, Reddit, Discord, forums, and niche communities.
- Ability to write natively "for the community," rather than posting the same advertising text everywhere.
- Experience in promoting IT, SaaS, educational, media, or other digital projects.
- Experience in growth hacking, viral mechanics, guerrilla marketing, or unconventional launches.
- Ability to quickly understand a new target audience and communicate with them in an understandable language.
- Experience with UTM tags, spreadsheets, simple reports, or acquisition channel analytics.
What we offer
- Work on several digital projects at once.
- Opportunity to try different channels, formats, and promotion mechanics.
- Space for experiments: we are interested in unconventional ideas if they can bring users.
- Influence on the promotion strategy of projects.
- Quick feedback on hypotheses and results.
- Adequate communication without excessive bureaucracy.
- Opportunity to grow with the projects and expand areas of responsibility.
How to apply
Write to us briefly:
- What is your experience in promotion, SMM, community marketing, or user acquisition.
- What platforms have you worked with.
- What promotion channels would you try for a new digital project.
- Do you have examples of posts, campaigns, communities, or unconventional activities that you are proud of.
It will be a plus if, in your application, you show that you can think not only about content but also about growth: where to find the audience, how to engage them, and how to
