At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 15K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential. We are a team of 170+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide. You’ll join our marketing team, where growth is built on content, data, and experiments. From ebooks and benchmark reports to paid campaigns and social activations, we focus on measurable results that bring qualified leads and help our sales team close.

What you will do

• Run campaigns: Launch and optimize paid campaigns across Meta, Google Ads, LinkedIn, X, and Reddit.
• Fuel content-led growth: Drive traffic and submissions for ebooks, reports, and webinars, turning gated content into SQLs.
• Build full-funnel journeys: Connect ads, organic social, landing pages, and email sequences into cohesive conversions.
• Experiment and learn: Test audiences, creatives, landing pages, and funnels — and document insights for the team.
• Measure results: Track demo conversions, pipeline impact, and ROI using HubSpot and product analytics
• Collaborate cross-functionally: Partner with designers, content, and sales to keep campaigns on-brand and ICP-aligned.

About you

• You have 2-4 years in performance or growth marketing, ideally B2B SaaS, with experience managing $10K+/month budgets
• You're hands-on with multiple channels (paid ads, organic social, influencer/partner campaigns, email, content promotion)
• You're familiar with B2B SaaS funnels and attribution across long cycles and multiple touchpoints
• You bring strong analytical skills: confident with Meta Ads and Google Ads, plus key KPIs like ROAS, CPL, and ROI
• You're comfortable with HubSpot and GA4 (extra points if you know attribution hacks or love dashboards)