Company: MegaFon
Moscow
Full-time employment
Responsibilities
- Ensure the launch of the Virtual PBX product, targeting large B2B clients
- Implement and develop authorization, onboarding, and user support processes for the product
- Develop a set of commercial and product metrics for product success
- Develop a plan to achieve the established metrics and goals
- Integrate the product into the motivation program and goal-setting scheme
- Ensure promotion of the service within the company and in the external market
- Conduct market and competitor research
- Manage customer experience quality, evaluate the customer journey, and identify areas for improvement
- Formulate hypotheses and test them based on data
- Formulate a service development plan and long-term commercial expectations
- Develop a positioning and promotion strategy
- Interact with related departments to achieve the best results
- Share expertise on the service, its functional capabilities, implementation features, sales technology, and competitive advantages
Qualifications
- Higher education in economics / management / marketing / sociology / technical specialties in communication
- Knowledge and ability to apply key marketing concepts: LTV, Price, Target Audience, GM, CJM, ARPC, NPS, market share, product launch stages
- At least 3 years of experience in the specified fields or telecommunications
- Knowledge of regulatory acts in the field of communication services provision, as well as basic technical principles and commercial conditions for providing communication services
- Willingness to work in the office 5/2 from 9:00 to 18:00 in Moscow (no remote or hybrid work format)
- Significant advantages would include:
- Experience launching new products to market
- Experience in product marketing or project management
- Public speaking skills
- Experience preparing promotional materials and writing articles
