Company: MegaFon
City: Moscow
Employment Type: Full-time
Responsibilities
- Development of the MegaFon Cloud website and personal account as a product and sales channel for the B2B SME segment
- Studying the digital customer journey, participating in the formation of website requirements (structure, navigation, user paths on the site), interacting with marketing and segment sales functions
- Support for the program of onboarding service products of the Cloud direction into the personal account
- Gathering requirements from product marketers, forming CJMs, designing sales funnels, setting tasks for design and development, conversion monitoring (CRO)
- Development and implementation of product initiatives
- Curating the product throughout its lifecycle (hypothesis, test, implementation)
- Market analysis, competitor research
- Marketing activities from writing reviews, launching PR, landing pages, and advertising campaigns to speaking at industry conferences
- Adhering to project timelines, developing RoadMaps, estimating implementation times, meeting deadlines using Agile, Scrum methodologies
- CusDev and research of clients and their needs
- Development and execution of financial indicators, unit economics, product costing
- Interaction with the development team, partners, internal departments
Qualifications
- Product manager experience with products launched to market in a telecom or cloud provider, preferably SME segment experience of 2-3 years
- Experience managing a product throughout its entire lifecycle from market analysis to solution finding and commercial launch
- Ability to form business logic, be responsible for product metrics and business indicators
- Experience conducting research and hypothesis testing
- Experience working with IT teams and backlog prioritization
- Willingness to work in the office in Moscow, 5 days a week (no remote or hybrid options)
