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Fledge — a mobile dating product for the US market.** The team previously built and scaled one of the largest dating services in the CIS (14M+ installs) — we are building an international direction based on this experience, technologies, and product expertise. The product is currently undergoing a rebranding and launching in the US market. We need someone to take the brand's visual language and package it into a design system that allows for phased product scaling.
At the start, you will be the sole designer on the team: you will handle the entire cycle of design solutions yourself, translate product goals into visual and UX solutions, and own the design system as a product. As the team grows, the role will include hiring and developing designers (graphic + UX/UI). You will report directly to the CPO.
Important to understand in advance: documentation is incomplete at the start, the team is being formed, and priorities are running in parallel (App Store/Google Play launch, product migration). This role is for those who are ready to figure out the product, metrics, and current flows themselves and propose priorities, without waiting for detailed task assignments from above.
Brand and Visual Language. Own Fledge's identity end-to-end: logo, typography, color, illustrations, motion. Bring the existing rebranding to life in the product, not just leave it as a guideline in Figma. Ensure consistency between mobile and web, and understand the visual codes of the US/UK/AU markets.
Design System. Build and develop a design system (mobile + web): tokens, component libraries, states, documentation, versioning. The system should reduce the cost of each new screen, not just be a showcase.
Phased Redesign. Design the interface migration in increments: what to change first, how not to break the current flow, how each step can stand on its own. Prioritization based on impact on metrics, not on "it's painful to look at".
Key User Scenarios. Design critical flows in iOS, Android, and web: onboarding, registration, matching, compatibility, subscription, profile, communications. Working knowledge of iOS HIG and Material Design, practice with adaptive layouts.
Design and Metrics. Collaborate with product and analytics to form growth hypotheses, participate in A/B tests. Understand and utilize the levers of design solutions on key product metrics: registration CR, onboarding funnel metrics, purchase CR, and retention. Be able to interpret test results and make decisions independently.
First-touch and Marketing. Store pages (App Store, Google Play), landing page, key marketing assets for the US are your direct responsibility. This is the first touchpoint with the product and the first conversion filter.
Team and Process (as the team grows). Hiring, task assignment, reviews, and development of designers. Retrospectives, quality metrics, separation of exploration and delivery phases. Handing off motion to development (Lottie, JSON). Using AI tools to accelerate production.
The project is managed from problem to result: involvement at the problem definition stage, participation in solution development with product, support through release, and until the actual impact on metrics is visible. A task is not considered closed when "mockups are handed over to development".
Will be a plus:
Design Systems. Built and developed design systems: Figma, tokens, component libraries — specifically built and maintained them, not just used ready-made ones.
Product UX/UI mobile + web. Strong portfolio of consumer products. Working knowledge of iOS HIG and Material Design. Adaptive layouts: grids, breakpoints, states.
Visual Language / Brand. Ability to define and develop identity (color, typography, illustrations, motion) and bring a brand to the product, not stopping at a mood board.
Design ↔ Metrics. Understand how design impacts registration CR, onboarding funnel, and retention. Participated in A/B tests, can provide a specific case: hypothesis → solution → result.
Motion and Prototypes. Motion design, interactive prototypes, Lottie animations, handing off JSON to development.
Autonomy. Formulate tasks independently, defend decisions with data and references, do not require detailed instructions.
8 hours ago
Grade
Lead
Experience
from 5 years
Work Format
Remote
Employment
Full-time
English Level
B2 - Upper-Intermediate
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