#lookingfor #targetologist #TikTokAds #TikTok #Ads #GoogleAds #Google
About us
Jeforel is an educational project based on the expertise of Zhenya Shubina: 27 years in illustration, 10 years of commercial experience with brands like Lamborghini, Mercedes, Apple, Cartier, Hermès, Cosmopolitan, Huawei. We teach people to draw and create AI content — from prompting and Midjourney to neural network video and monetizing creativity.
Our flagship is the AI-Renaissance course, plus a range of products for different levels: from free lead magnets to the premium AI Olympus program. The community around the project has 228K followers on Instagram and 27.7K on Telegram.
Who we are looking for:
We need traffic on two platforms — TikTok Ads and Google Ads. Participation format is open:
- either one specialist who covers both platforms completely;
- or two separate specialists — one works only with Google Ads, the other only with TikTok Ads.
We accept applications in both formats. If you only work with one of the platforms, feel free to apply, it's not a disadvantage.
What you will do:
- Launch and manage advertising campaigns on your platform (Google Ads and/or TikTok Ads) for our funnels and lead magnets.
- Test hypotheses regarding audiences, creatives, and formats — we have several parallel funnels (quizzes, chatbots, webinars, base reactivation), and each requires a specific traffic approach.
- Focus on unit economics: work not just for clicks and leads, but for the cost of a target action and the overall ROMI of the campaign (target — from 300% for auto-funnels).
- Monitor metrics daily, stop ineffective combinations, and scale working ones.
- Collaborate with the marketing team to adapt creatives and messaging to the audience: we have two distinct segments — beginner creative specialists (designers, illustrators, photographers) and office professionals seeking creative transformation.
- Maintain transparent reporting on budgets and results.
What is required from you:
- You understand what actually works on your platform (Google Ads and/or TikTok Ads) — not general targeting theory, but specific working combinations, formats, and optimization approaches.
- You have confirmed cases with numbers — not just "ran ads," but specific results.
- You have experience working with info products / online schools, preferably in a "soft" niche (education, self-development, creativity, psychology, etc.) — you understand the specifics of the long "lead → nurturing → payment" cycle, not just e-commerce logic.
- Experience with UTM tags and basic analytics for your campaigns — you know how to track where leads come from and what they convert into.
- Experience running ads specifically for a Russian-speaking audience, understanding its peculiarities and current platform realities.
- Independence: the ability to conduct tests and make optimization decisions without constant supervision.
Conditions:
- Remote work, flexible schedule
- Salary + % (discussed during the call)
APPLY NOW! WE WILL SEND YOU AN APPLICATION FORM! UNFORTUNATELY, WE DO NOT CONSIDER CANDIDATES WITHOUT COMPLETING THE APPLICATION FORM.
