A Major Bank is looking for a Business Analyst to help scale operational processes and launch more high-quality customer communications.
Responsibilities:
We are the digital sales and communications team for investment products (B2C segment). We launch customer communications: push notifications, SMS, banners, stories, and longreads. We work at the intersection of business and marketing – our campaigns are aimed at sales and engagement, and we can measure their effectiveness in numbers. We are currently looking for a Business Analyst (Campaigner) for launching CVM campaigns, who will help us build processes and set up communications within the customer lifecycle.
Requirements:
- Knowledge in the field of CVM - communications;
- Understanding of digital communication tools (banners, landing pages, stories, pop-ups, push notifications);
- Understanding of CVM tools (segmentation, clustering, propensity models, types and kinds of CVM campaigns);
- Understanding of offline and online sales funnels;
- Experience in developing and launching campaigns;
- Understanding of data analysis fundamentals, ability to work with numbers;
- Experienced user of Excel;
- Excellent knowledge of SQL: writing and optimizing complex queries;
- Experience with Teradata / SAS/ Siebel CRM/ Python tools is an advantage;
- Technical/economic education (IT preference: databases and data banks);
- Strategic thinking and focus on efficiency;
- High accuracy, attention to detail, ability to double-check numbers and find inconsistencies;
- Interest in new technologies and AI, readiness to delve into tools and suggest technical improvements;
- Ability to work with different teams: from product to infrastructure;
- Experience in the financial (investment) sector in similar positions for at least a year will be a plus;
- Experience implementing AI-based solutions. Understanding of investment products: structured products and digital financial assets (DFAs).
Conditions:
- Employment according to the Labor Code of the Russian Federation (negotiable);
- Work will be in the office (hybrid, no remote work)!!!;
- Work in an accredited IT company;
- Adaptive business processes within the company;
- Sufficient degree of independence in decision-making;
- Excellent opportunity to create products used by millions of people together with a professional team;
- Extended Voluntary Medical Insurance (VMI);
- Comfortable workspace, necessary equipment.
