SberMobile** is not just a company, it's the driving force of digital and telecommunications innovation within the Sber ecosystem. We create solutions that simplify people's lives, help businesses grow, and improve public services.
We are looking for a CVM analyst who will be responsible for evaluating the effectiveness of marketing campaigns, analyzing churn and subscriber retention, building dashboards, and testing hypotheses. You will work at the intersection of marketing, data, and product, helping the business make data-driven decisions.
Responsibilities:
- Evaluate the effectiveness of CVM campaigns (SMS, push/MP, banners, CRM) and prepare regular reports.
- Analyze B2C churn and subscriber retention.
- Create dashboards in Apache Superset and formulate requirements for data marts.
- Participate in joint pilots with Bank divisions.
- Prepare and verify target segments for campaign launches.
- Calculate volumes, delivery, and conversions, compare with benchmarks, draw conclusions and recommendations.
- Maintain regular reports and dashboards, monitor data quality.
- Analyze churn: cohorts, risk segment profiles, prepare materials for management.
- Test hypotheses and develop pilot designs.
- Automate data exports and calculations, document methodologies.
Requirements:
- Proficient in SQL: window functions, complex joins, query optimization. Experience with Oracle will be an advantage.
- Proficient in Python: pandas, numpy, scipy/statsmodels libraries; Jupyter.
- Knowledge of mathematical statistics: A/B tests, control groups, significance, cohort analysis.
- Experience with business analytics systems: Apache Superset, Power BI, or Tableau.
- Ability to translate calculations into insights and recommendations for the business, prepare presentations.
- Self-reliance and ability to bring tasks to completion without step-by-step control.
- Data criticality: verifies numbers and methodologies before drawing conclusions.
- Structured thinking, ability to articulate conclusions concisely and clearly.
- Responsibility for regular reporting deadlines.
- Willingness to explain calculations to colleagues and clients.
- Experience in the telecom or banking industry, understanding of churn metrics, MNP, ARPU, CLTV will be an advantage.
- Experience in tasking development and accepting data marts will be an advantage.
- Attention to detail and data criticality.
- Communication skills and ability to explain complex things in simple language.
Conditions:
- Hybrid work schedule 5/2, starting at 9:00, 9:30, or 10:00 AM, with a shortened workday by 1 hour and 15 minutes on Fridays;
- Official salary discussed with successful candidates during the interview;
- Probationary period of 3 months;
- Preferential mortgage after 6 months of employment;
- Voluntary medical insurance with dentistry + accident insurance with the option to add family members and flexible service configuration after the probationary period;
- Compensations (fitness, English language, participation in sports events, financial assistance, training);
- Corporate pension program;
- 100% discount on SberMobile services;
- Comfortable office near Belorusskaya metro station.
