Yandex Fintech is looking for a Lead of transactional growth.
The team is developing the Growth & X-Sell products of Yandex Fintech and works on growth through acquisition, promotional mechanics in the ecosystem's transactional services, as well as developing X-Sell for Yandex Fintech products: Pay card, Super Split, Split. They manage growth mechanics both in the Yandex Pay app and in other ecosystem apps, including Yandex Market, Yandex Go, and content services.
What tasks await you:
- Working with promotional mechanics: you will be responsible for strategies and the backlog of experiments — optimizing transactional offers and their promotions for the Pay debit card, Super Split credit card, and Split in ecosystem apps, including Yandex Market, Yandex Go, and Yandex Eats, using heuristics and ML models.
- Working with X-Sell: you will manage X-Sell from transactional products (Pay card, Super Split, Split) to cash loans and savings products in cases related to promotional mechanics.
- Performance evaluation: together with the specialized analytics teams, you will assess the effectiveness of offers.
- LTV growth: you will select the best offer strategies to achieve sales KPIs and develop various B2C products at all stages of customer interaction: from acquisition to retention.
Requirements:
- Worked in a bank, fintech, big tech, or consulting company for more than three years.
- Managed promotional activities and cross-sells for more than a year.
- Know how to maximize customer lifetime value through cross-selling and the ecosystem.
- Confidently work with funnel metrics and A/B tests on large volumes of data.
- Able to analyze conversion across segments.
- Ready to manage the delivery process in cross-functional teams.
The company offers:
- Health: extended medical insurance starts working from the first month at Yandex. It includes dentistry, annual check-ups, emergency care abroad, treatment of critical illnesses, including oncology, and accident insurance. Also, psychotherapy in the office or online services, laser vision correction after a year of work, pregnancy management and childbirth — after two years of work, insurance for relatives under the 80/20 system (the company pays 80% of the cost of voluntary medical insurance for children and spouses, you pay the remaining 20%).
- Growth and development: Yandex offers everything to continuously develop and learn new things: an internal educational platform, mentoring, and programs for junior and experienced managers. As well as payment for participation in specialized conferences, a 50% discount on learning foreign languages. In addition, Yandex has internal projects where employees share expertise, discuss complex topics, and analyze their project cases.
- Sports: all major Yandex offices have gyms with everything you need: exercise equipment, sports equipment, showers, lockers for clothes and belongings. You can train independently or with a corporate trainer. Also, free online workouts with FITMOST, discounts at fitness clubs, swimming pools, yoga studios, climbing walls, and other places. Yandex has a sports club and many sports teams. There are leaders, chats, and training programs. They also regularly participate in races, triathlons, "Hero Race", football, and other competitions.
- Flexible schedule: there is no fixed start or end time for the workday — work in a way that is convenient for you and your team.
- Housing loans: preferential rates for purchasing housing and improving living conditions — depending on tenure, position, and review results. Available to employees working in Russian Yandex offices.
- Discounts on services: you can find hundreds of services on the internal portal. Also, when paying with a salary card, you can receive increased cashback and additional discounts.
- Children's educational projects: special educational projects from services for mini-Yandex employees of different ages — offline and online.
- Plus subscription for all Yandex employees.
