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We're looking for a freelance Digital Optimisation Manager / CRO Consultant to lead a multi-channel Test & Learn programme.
The role: Design and manage a structured experimentation framework across digital channels - identifying optimisation opportunities, building testing roadmaps, coordinating implementation and measuring impact.
What you'll be doing: · Leading discovery, audits and diagnostics across paid media, owned digital (website/UX) and 3rd-party ecommerce touchpoints · Building Test & Learn frameworks and prioritised experimentation roadmaps · Supporting test design, implementation and tracking · Defining KPIs, building reporting frameworks and performance dashboards, and turning results into insight
Key deliverables across the engagement: · A full digital audit, a prioritised optimisation roadmap, a test hypotheses library, a governance/testing framework, monthly reporting, and a final programme effectiveness report.
What we're looking for: · Proven experience in digital optimisation, CRO, digital performance or ecommerce · Strong grasp of experimentation methodologies and A/B testing · Experience building testing roadmaps and optimisation programmes · GA4 and heatmapping tool experience · Solid understanding of customer journeys and conversion funnels
Sound like you? Email me your CV to recruiter contact
