Creative Producer

Company: Nexters Employment type: Full-time

We are looking for a Creative Producer to join our marketing team and take ownership of creative strategy across multiple formats — primarily video and static creatives, with playable ads as a strong plus. This role combines creative production with a strong analytical mindset. You will work closely with UA and Production teams, analyze creative performance, identify patterns and opportunities, turn data into hypotheses, and develop new concepts that can scale in user acquisition. We are looking for someone who can independently own a creative direction: understand what worked and why, decide what to test next, and translate ideas into clear concepts for artists and animators.

What you’ll be doing

• Analyze creative performance, historical results, trends, and correlations between key marketing metrics
• Develop and maintain a pipeline of creative hypotheses based on data, market insights, and your own expertise
• Generate and develop concepts for video, static creatives, and playable ads
• Turn creative ideas into clear briefs and work closely with artists, animators, and other production specialists
• Review test results, identify reasons behind successes and failures, and define next iterations
• Research competitors, market trends, references, and successful creative approaches
• Use AI tools to prototype and develop gameplay concepts, locations, actions, combat scenarios, and other creative ideas
• Collaborate closely with UA, Production, Marketing Art, and other creative teams
• Participate in brainstorms, retrospectives, and creative reviews, sharing learnings across teams

We hope that you have

• 3+ years of experience in Creative Production, Creative Marketing, or a similar role in GameDev
• Strong experience working with gameplay-focused marketing creatives
• Experience producing different creative formats, especially video; experience with static creatives and playable ads is a plus
• Strong analytical skills and the ability to work with creative performance data beyond qualitative evaluation
• Understanding of game design and level design principles
• Good knowledge of RPG / midcore games and strong gaming literacy across mobile, PC, or console titles
• Ability to independently generate hypotheses, explain the reasoning behind them, and turn test results into actionable next steps
• Experience working with artists, animators, designers, and other production specialists
• Hands-on understanding of modern AI tools and how they can be used throughout the creative production pipeline
• Ability to work constructively with feedback and iterate on ideas instead of abandoning them after the first unsuccessful test

What will help you succeed

• You are comfortable making decisions based on both data and creative expertise and can clearly explain which signals led you to a particular hypothesis
• You treat unsuccessful tests as a source of learning: you can identify what may have gone wrong, formulate next steps, and continue developing a promising idea rather than shifting responsibility to another team
• You are also comfortable working independently. Our target model is for the Creative Producer to develop the strategy and direction, while the lead helps challenge and strengthen it rather than providing ready-made ideas for execution.

What we offer

• Healthcare: Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
• Work, life, and balance: We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
• Sports: You can choose various sports activities like yoga, football, and volleyball in our official locations.
• Relocation support: A relocation package is available for you if you decide to join us in one of our official locations.
• Skills improvement: Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
• Events: Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.
• Community & ESG: We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.

Work format: In one of the company's offices in Cyprus, Armenia and Kazakhstan or remotely.