LEPTA GAMES
16 days ago
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REMOTE | FULL-TIME | LEPTA GAMES We are looking for a creative producer / advertising creative designer for a full-time position to work with a mobile game in the midcore RPG genre. Link to the game We need not just a motion designer who can beautifully assemble a video according to a brief. We are looking for a person who understands why game creatives work, can independently come up with hypotheses, and is capable of quickly turning ideas into dozens of high-quality options for testing using modern AI tools. Responsibilities: — Develop concepts and hypotheses for advertising creatives. — Create video and static ads for Meta, TikTok, Google Ads, and other UA channels. — Work with game mechanics, characters, UI, gameplay, and various advertising scenarios. — Analyze competitors' advertising in RPG, strategy, and related genres. — Find working patterns, hooks, visual solutions, and adapt them for our game. — Create a large number of variations of successful concepts. — Collaborate with the UA and game team, analyze test results, and launch subsequent iterations based on them. — Gradually build an AI-first pipeline for advertising creative production within the studio, allowing for more experiments faster and cheaper than traditional production. — AI is a key part of the position. Utilize AI very deeply and practically at various stages of production: generation of characters, environments, objects, and advertising scenes. Video generation and editing. Maintaining consistency of characters and visual style. Creating variations of existing content. Voice, sound, and music generation. The specific set of tools is not critical. This could include Flux, Midjourney, Kling, Veo, Runway, ComfyUI, Photoshop AI, ChatGPT/Claude, and other modern tools. What's important to us: — Experience in creating advertising creatives for mobile games. — Experience working with RPG, strategy, 4X, survival, midcore, or similar genres. — **Understanding that an advertising creative is primarily a performance tool, not just a beautiful video. — Good visual taste and a sense of dynamics. — Independence: the ability to go from idea to finished creative without a detailed brief. — Very high proficiency with modern AI tools. — Willingness to constantly learn new models and change your production pipeline as AI develops. Will be a big plus: — Experience working with successful mobile gaming projects. — Understanding of key performance metrics: CTR, IPM, CPI, ROAS. — Basic understanding of Unity and the ability to independently obtain necessary game scenes and assets. — Experience in automating the production of a large number of creative variations. Our goal is to build a process where, thanks to AI, a small team can test a volume of ideas that previously required an entire creative department. Format: — Full-time. — Remote work. — Long-term cooperation. — Flexible schedule, results and speed are more important. — Minimum bureaucracy and significant influence on how the creative production direction will be organized. When applying, please send:
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