Company:** Cultt
Location: Moscow
Experience: 1 to 3 years
CULTT is the largest resale platform for bags and accessories from world brands in Russia. We are looking for someone who will help us make our social media not just beautiful, but also noticeable, engaging, and impactful for the business.
We are looking for a strong content producer who will take on the development of the brand's social networks. We need someone who perfectly understands social media mechanics, knows how to turn ideas into working content, and truly loves fashion.
The role is largely production-oriented: you need to come up with, organize, and direct content production. At the same time, we work with a small team, so it's important not to be afraid to get hands-on and, if necessary, independently shoot a video, edit a simple Reel/Story, or assemble basic visual materials.
Responsibilities:
- Develop and implement the brand's content strategy.
- Plan and publish content on all brand platforms together with the creator, ensuring regularity and quality of output.
- Adapt content to the specifics of different platforms.
- Manage content production: assign tasks to internal and external creators, designers, and editors, and control deadlines and quality of results.
- If necessary, independently shoot video content, edit simple Reels/Stories, and assemble basic visual materials without involving the team for every task.
- Control the visual and stylistic level of the content.
- Invent new sections, formats, and engagement mechanics, test hypotheses, and scale successful solutions.
- Analyze content performance, draw conclusions about which formats and topics work best, and propose ideas for further scaling.
- Constantly seek ideas, personalities, products, and opportunities within the brand that can be turned into relevant and organic content.
What's important to us:
- At least 1 year of SMM experience and the ability to independently manage the brand's social networks.
- Strong interest in fashion and the premium segment: follow the industry, brands, personalities, trends, and understand its visual and cultural context.
- Good visual awareness in fashion, luxury, digital, media, and social networks.
- Understanding of social media mechanics and how people consume content on different platforms.
- Ability to think strategically while staying close to daily content.
- Skill in managing content production and working with creators, designers, editors, and contractors.
- Readiness to independently shoot, edit, or assemble simple content if needed.
- Ability to work with analytics: understand retention, engagement, reach, and other key metrics, identify patterns, and turn them into concrete solutions.
- Ability to explain why content performed well or poorly, and understand what needs to be changed or scaled further.
- High level of independence and responsibility for the final result.
- Ability to work quickly with feedback and move forward without losing momentum.
- Algorithms intrigue you rather than frustrate you.
Will be a big plus:
- Experience working with fashion, lifestyle, or luxury projects.
- Experience working with influencers, personalities, and expert content.
Work format:
- Moscow.
- Hybrid schedule.
- Full-time, no combining with other projects.
What we offer:
- Open dialogue with management and a friendly team are the foundation of our culture.
- A large number of personalities, stories, and content within the business.
- The opportunity to quickly test ideas and see results.
- One of the most prominent brands in the fashion market!
- A team that loves good content and is ready to support it.