Organic cosmetics manufacturer Natura Siberica is looking for a Head of Content.
The company offers:
- A cozy and modern office located within walking distance of the Troparevo metro station (address: Leninsky Prospekt, 119A)
- This is not just a workplace, but an environment for live communication, exchange of ideas, and joint growth
- Hybrid work format after a 3/2 probationary period (3 days in the office, 2 days remote)
Formalities and stability:
- Official employment according to the Labor Code of the Russian Federation
- White (legal) salary (discussed individually)
- Bonuses based on performance results
Employee care:
- Fully paid voluntary medical insurance (DMS), including dental care
- Discounts up to 50% on company products
Comfortable schedule:
- Working day from 10:00 to 19:00 or from 09:00 to 18:00
- Fridays have a shortened day by 1 hour and 15 minutes
Working with famous brands:
- Natura Siberica, ICE, Organic Shop, "Recipes of Grandmother Agafya" and others
Your opportunities in our team:
- Career and professional growth within a leading company
- Immersion in full-cycle processes: from idea to implementation
- Training through internal and external courses
- Participation in corporate and volunteer projects
What you will be doing:
- Sourcing, selection, and onboarding of UGC creators
- Managing a team of creators: training, task assignment, deadline control, content review, and support
- Participating in the launch and development of a "content factory" system for TikTok, Reels, YouTube Shorts, and VK Clips
- Developing content ideas, scripts, and hypotheses for short-form video
- Creating content matrices for different audience segments and content formats
- Preparing training materials, presentations, FAQs, and regulations for creators
- Analyzing content performance: views, engagement, retention, CPV
- Maintaining reporting and document flow
Important for this position:
- Understanding the principles of creating effective UGC for social media and advertising, which formats and presentations yield reach
- Understanding scripts, strong hooks, and voiceover texts. Generating ideas and scripts for retention and virality
- Analyzing reach, engagement, and growth metrics
- Ability to develop content hypotheses and creative concepts
- Skills in evaluating the quality of video content, scripts, and advertising creatives
- Knowledge of trends on TikTok, Instagram, YouTube Shorts, and other platforms
- Understanding the principles of performance marketing and influence marketing
- Ability to use analytics results to improve content
