Content Lead at Alisa AI

Alisa is no longer just a voice assistant. It's a powerful neural network, the number one brand in Russia and one of Yandex's most popular products. Alisa's role, value, and communication are changing — and we need someone to lead these changes.

We are looking for someone who knows how to create content with character and understands how it makes a brand more important and valuable — in minds and hearts. The main task is to make Alisa's meanings more valuable.

This role is for those who don't create content according to a classic plan and media mix, but think in terms of meaning.

What tasks await you

Develop a content strategy You will need to define the role of social media in Alisa's communication, choose platforms and formats, and formulate principles for working with content and the community. We expect you to make decisions based on brand goals, audience, and data, rather than a standard set of channels.

Create content that works for the brand and business You will be responsible for the content strategy and communication quality. Together with agencies and internal teams, you will brainstorm projects, launch new formats, develop video content, and ensure that each piece of material enhances brand perception, rather than just filling a content plan.

Develop the community It's important not only to attract an audience but also to form a community around Alisa of people ready to interact with the brand, return to it, and create their own content. You will need to develop the UGC direction, work with authors, and find mechanics that help build long-term relationships with users.

Manage external partners You will select contractors, prepare briefs, manage agencies and production, control the quality of project implementation, and be responsible for the results. We need someone who knows how to organize the process and independently bring ideas to launch.

Evaluate effectiveness We link communication projects to business goals, so it's important to be able to define success metrics, analyze results, and explain how SMM affects brand perception and product metrics.

We expect you to have

• At least three years of experience in SMM, with at least one year in a lead role
• Independently developed an SMM strategy or been responsible for the social media development of a major brand
• The ability to work with agencies, build processes, and take responsibility for results
• Be able to showcase projects where SMM has influenced not only reach and engagement but also brand perception or business metrics
• An understanding of how to build a community around a product, not just increase subscriber numbers
• A project-oriented and strategic mindset, rather than focusing on individual posts