Manage and develop Alfa-Bank's social media: create a content plan, come up with ideas on how to "package" offers, write texts, supervise designers' work, track results, and build hypotheses for content effectiveness;
Explore development paths for Alfa-Bank's social networks: propose ideas on how to increase engagement, attract an audience and get to know them better, increase the number of subscribers without losing channel activity;
Interact with the business marketing team: accept briefs for posts, clarify details of new promotions, approve ready-made materials.

Higher education in a relevant field (Journalism / Advertising and PR / Media Communications / related);
Absolute literacy;
Creative thinking;
Work experience as an in-house SMM writer OR separate experience in SMM and copywriting;
Knowledge of SMM metrics and understanding how to influence them;
Knowledge of major social networks — trends, content and promotion specifics;
Skills in working with contractors (creative agencies, freelance authors);
Experience in "brand journalism": understanding how major brands (fintech and e-commerce) manage their media, what they focus on;
Skill in working with a designer in a creative partnership / close collaboration. Ability to create design briefs, select references, check materials submitted by the designer for compliance with the brief and brand requirements, for dangling prepositions, typos, and so on.

Stable and transparent income: salary is discussed upon completion of the interview;
Possibility of a hybrid work schedule;
An environment for your inevitable development: complex and interesting tasks await you using a large amount of data, we regularly hold training sessions and webinars;
Career growth: you will understand what needs to be done to move to the next level;
Sense of camaraderie: we have a friendly atmosphere and a team of top professionals ready to share their expertise with you;
Care for your health: a voluntary medical insurance program that includes dentistry and service at the best clinics in the city, discounts on fitness club memberships, informal sports communities;
Opportunities for diverse leisure activities: discounts on services of travel agencies, food products, in restaurants and bars, in stores and beauty salons;
Work at the thrice best employer in the Russian Federation according to hh.ru, Forbes, RBC;
AI literacy development program: tracks on working with neural networks from basic to advanced levels.

For all inquiries, please contact the HR department employee: Okuneva Marina Alekseevna MAMUZYCHUK@ALFABANK.RU

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