RADOGRAD, a producer of healthy lifestyle products, is looking for a Head of Content.
What you will be doing:
- Build a content factory from scratch: develop a strategy, establish processes.
- Work with bloggers and influencers: search, negotiate, build long-term partnerships, control the quality and effectiveness of integrations.
- Analytics and working with numbers: constantly monitor metrics, understand what worked and what didn't. Test hypotheses, scale working solutions, and disable ineffective ones.
- Funnels: build content funnels at each stage of the customer journey — from acquisition to retention and repeat sales.
- Return on Investment: bear financial responsibility for the direction's budget, calculate ROMI, achieve target content investment ROI.
- Strategy and planning: develop a content plan for the month/quarter, synchronize it with marketing activities and the company's business goals.
Candidate expectations:
- Understand numbers: work confidently with analytics, know the main content effectiveness metrics.
- Able to test hypotheses: not afraid to experiment, quickly analyze results, and make data-driven decisions.
- Have worked with bloggers: know the market, able to negotiate and control the fulfillment of obligations.
- Ready for routine at the start: at the first stage, you will have to do a lot manually until the team is assembled.
- Have experience managing a team of 5+ people.
Conditions:
- Official employment according to the Labor Code of the Russian Federation from the first day of work.
- Fully "white" salary — the level is discussed with the successful candidate.
- Work schedule: 5/2, from 09:00 to 18:00 (adjustments are possible).
- Friendly team and support during the adaptation period, work in a stable, developing company.
- Modern office, provision of all necessary office equipment in the shopping center "San City".
