Head of Content at the "Igra" Charitable Foundation

The "Igra" Charitable Foundation is looking for a Head of Content who can juggle multiple tones of voice — from serious expertise to a light, fleeting meme — without mixing them up.

You will be the voice of the foundation on social media and the person responsible for making sure this voice is heard: grow reach, engagement, and audience — not as a side effect of good content, but as something you are personally accountable for.

Candidate Expectations:

• You live on social media not as a viewer, but as someone who feels why one thing resonates and another doesn't, and does so today, not a month ago.
• You can take a complex, "adult" topic (therapy, legal protection, early mobility, hospitalism) and explain it simply — without diluting the meaning into a banner.
• You master storytelling as a craft: a specific hero, a specific moment that touches deeply — not abstract "kindness."
• You can be a living voice, not a pleasant facade — joke, argue, reply with irony in the comments, so that people want to see the foundation as "their own," not an exemplary organization.
• You are not afraid to talk about difficult things — disability, pain, hope — respectfully and without exploiting pity.
• You are ready to keep several topics in mind simultaneously without losing track of any of them.

Who we are looking for:

• An editor or content lead with experience managing accounts/channels where there is real growth — measurable numbers, not just feelings.
• Someone who can build long-term relationships with bloggers, not just arrange one-off integrations.
• Someone who briefs a content producer with an idea and angle, not a finished text.
• Preferably with experience in the social sector, but this is not a strict requirement.

What needs to be done:

Maintain a constant flow of foundation content:

• Translate expert materials (therapy, occupational therapy, law) into a light, understandable format.
• Maintain trendy, engaging content that doesn't look like it was written by a charitable organization.
• Ensure that fundraising, brand, and public position are balanced within the same feed.

Grow reach and audience — and be accountable for it as the main result:

• Set your own goals for subscriber growth, reach, and engagement, and monitor the dynamics yourself.
• Test formats and posting frequency; if the current ones are not leading to growth, it's not a matter of "it will happen on its own," but your direct area of responsibility.

Be the foundation's living voice, not a facade:

• Manage comments and reactions on behalf of the foundation — sometimes warmly, sometimes ironically, sometimes arguing — as a living person would respond, not a press service.
• Build a real dialogue with the audience, not just publish and wait for likes.

Befriend bloggers and publications:

• Build a long-term, warm pool of contacts, not one-off arrangements.
• Develop special projects for blogger integrations, including with a creative and fundraiser.

Release the foundation's major stories:

• Develop a distribution plan for 4 major campaigns per year: what, in what order, through which channels, and at what pace it will be released.
• Provide a brief to content creators or production contractors — the idea, angle, key message — and accept materials ready for publication.
• Publish and manage the campaign yourself across channels, synchronizing it with the constant content flow so that one doesn't overshadow the other.

What we offer:

• Official employment according to the Labor Code of the Russian Federation, full-time employment.
• Salary to be discussed upon completion of the interview — target around 120,000 ₽.
• Remote work or flexible office attendance.
• Real authorship: you don't execute someone else's technical specifications, but shape how the foundation sounds yourself.
• A team where content is taken seriously, not as "just post it to stories."
• The impact of your work is visible not in reports, but in the lives of specific children and families and in societal changes.