Head of Content at the "Igra" Charitable Foundation
The "Igra" Charitable Foundation is looking for a Head of Content who can juggle multiple tones of voice — from serious expertise to a light, fleeting meme — without mixing them up.
You will be the voice of the foundation on social media and the person responsible for making sure this voice is heard: grow reach, engagement, and audience — not as a side effect of good content, but as something you are personally accountable for.
Candidate Expectations:
- You live on social media not as a viewer, but as someone who feels why one thing resonates and another doesn't, and does so today, not a month ago.
- You can take a complex, "adult" topic (therapy, legal protection, early mobility, hospitalism) and explain it simply — without diluting the meaning into a banner.
- You master storytelling as a craft: a specific hero, a specific moment that touches deeply — not abstract "kindness."
- You can be a living voice, not a pleasant facade — joke, argue, reply with irony in the comments, so that people want to see the foundation as "their own," not an exemplary organization.
- You are not afraid to talk about difficult things — disability, pain, hope — respectfully and without exploiting pity.
- You are ready to keep several topics in mind simultaneously without losing track of any of them.
Who we are looking for:
- An editor or content lead with experience managing accounts/channels where there is real growth — measurable numbers, not just feelings.
- Someone who can build long-term relationships with bloggers, not just arrange one-off integrations.
- Someone who briefs a content producer with an idea and angle, not a finished text.
- Preferably with experience in the social sector, but this is not a strict requirement.
What needs to be done:
Maintain a constant flow of foundation content:
- Translate expert materials (therapy, occupational therapy, law) into a light, understandable format.
- Maintain trendy, engaging content that doesn't look like it was written by a charitable organization.
- Ensure that fundraising, brand, and public position are balanced within the same feed.
Grow reach and audience — and be accountable for it as the main result:
- Set your own goals for subscriber growth, reach, and engagement, and monitor the dynamics yourself.
- Test formats and posting frequency; if the current ones are not leading to growth, it's not a matter of "it will happen on its own," but your direct area of responsibility.
Be the foundation's living voice, not a facade:
- Manage comments and reactions on behalf of the foundation — sometimes warmly, sometimes ironically, sometimes arguing — as a living person would respond, not a press service.
- Build a real dialogue with the audience, not just publish and wait for likes.
Befriend bloggers and publications:
- Build a long-term, warm pool of contacts, not one-off arrangements.
- Develop special projects for blogger integrations, including with a creative and fundraiser.
Release the foundation's major stories:
- Develop a distribution plan for 4 major campaigns per year: what, in what order, through which channels, and at what pace it will be released.
- Provide a brief to content creators or production contractors — the idea, angle, key message — and accept materials ready for publication.
- Publish and manage the campaign yourself across channels, synchronizing it with the constant content flow so that one doesn't overshadow the other.
What we offer:
- Official employment according to the Labor Code of the Russian Federation, full-time employment.
- Salary to be discussed upon completion of the interview — target around 120,000 ₽.
- Remote work or flexible office attendance.
- Real authorship: you don't execute someone else's technical specifications, but shape how the foundation sounds yourself.
- A team where content is taken seriously, not as "just post it to stories."
- The impact of your work is visible not in reports, but in the lives of specific children and families and in societal changes.
