Leadership & cross-functional collaboration

• Build and lead a lean growth marketing team, including in-house specialists and performance/creative agencies or freelancers;
• Partner with product and data teams to instrument analytics, build cohort dashboards, and align roadmap with growth priorities;
• Report growth performance and forecasts directly to executive leadership.

6-month outcomes

• Profitable, scalable performance channels established across at least 2 mobile products, within target CAC/LTV ratios;
• Organic share of installs grown to 50%+ through ASO and content/referral loops;
• Mobile measurement and attribution stack fully implemented with reliable, privacy-compliant reporting;
• Functioning growth team (in-house and/or agency) able to run a continuous testing cadence across creative, channels, and funnel.

Experience: What You Bring

Growth operator profile

• 6+ years in growth/performance marketing with a strong focus on mobile apps, including hands-on ASO and paid UA at scale;
• Proven track record of scaling consumer mobile apps (subscription or freemium) through organic and paid channels, ideally in healthtech, wellness, or other regulated/trust-sensitive B2C categories - not a hard requirement, but a strong plus;
• Deep data fluency: comfortable owning cohort analysis, CAC-to-LTV modeling, attribution logic, and incrementality testing;
• Fluent with the mobile growth stack: AppsFlyer/Adjust, Meta Ads, Google UAC, Apple Search Ads, TikTok Ads, Mixpanel/Amplitude, Firebase, GA4, and A/B testing tools.

Global market experience

• Track record of growing mobile products in the US and/or Western Europe, with first-hand understanding of app store dynamics, privacy regulation (ATT, GDPR), and consumer behavior in these markets;
• Experience launching or scaling products across multiple GEOs simultaneously, adapting creative, pricing, and channel mix per market.

Values & domain alignment

• Genuine interest in mental health, wellness, or mission-driven consumer products;
• Comfortable operating in a regulated or reputationally sensitive category, balancing aggressive growth targets with user trust and compliance.
• Personal experience with antidepressants - is a must