at Gaijin Entertainment

PR Manager at Gaijin Entertainment. The type of work: Full-time / Relocation in Marketing category.

What you'll be doing:

• Contributing to the development and execution of a global communication strategy with a strong focus on digital channels;
• Creating, generating, and promoting newsworthy content from scratch — turning even small ideas into viral stories;
• Writing press releases, articles, and other materials that capture attention and genuinely engage audiences;
• Actively communicating with international media, bloggers, opinion leaders, game industry representatives, and internal teams to support promotion efforts;
• Organizing and running press events, press conferences, and other initiatives with a strong emphasis on digital media;
• Preparing internal presentations as well as presentations for partners;
• Conducting in-depth analysis of PR campaign results, evaluating the effectiveness of each project using key digital metrics;
• Building and maintaining relationships with international niche media, as well as coordinating and monitoring media coverage;
• Coordinating the work of the Community Management team on social media development and management, with a focus on audience engagement and trend creation;
• Managing PR agencies across different regions (task setting, performance tracking, and effectiveness evaluation);
• Working closely with development teams: analyzing project strengths and weaknesses, identifying PR risks, and spotting new opportunities.

Our candidate should have:

• At least 3 years of experience in PR, preferably in GameDev, or experience working for a gaming media outlet with regular partner interaction;
• Hands-on gaming experience: the candidate actively plays games and stays up to date with gaming trends and major industry events;
• A deep understanding of social media algorithms, the ability to evaluate visual content, and to generate newsworthy ideas from scratch (for example, through a personal gaming blog);