The educational integrator Prosveschenie is looking for a Head of Marketing Analytics Center to form a unified system of marketing, product, and customer analytics for the Group and ensure its use for management decision-making.
The area of responsibility includes the development of the analytical function "from data to solution": unified methodologies and standards, product and customer analytics, market and competitor research, development of BI reporting, analytics automation, and team management.
The task is to build a unified approach to working with marketing data within the Group, ensure the comparability of analytics from different business divisions and subsidiaries, and transform disparate data into understandable tools for the business.
The following tasks are set for the candidate:
Product and Customer Analytics:
- Build a unified system of Group product analytics
- Organize the analysis of the product portfolio, individual products, and product lines
- Ensure regular analysis of sales, revenue, demand, market share, and other key product indicators
- Identify growth points, limitations, and bottlenecks in product development
- Formulate a customer analytics system
- Organize the analysis of customer segments, customer base structure, and its dynamics
- Analyze demand, activity, retention, repeat inquiries, and other customer interaction metrics
Market, Industry, and Competitive Analytics:
- Organize the collection, structuring, and analysis of external data: macroeconomics, industry statistics, government funding, and other relevant sources
- Develop approaches to assessing the capacity, potential, and growth rates of markets and industries
- Build a unified system of competitive analytics
- Organize the analysis of competitor product portfolios, pricing, sales channels, regional presence, and marketing activities
- Develop a methodology for comparative analysis of products and competitive offerings
- Provide business divisions and subsidiaries with necessary competitive and market analytics
Methodology and Unified Analytics Standards:
- Develop and implement unified marketing analysis standards within the Group
- Formulate methodologies for product, customer, market, industry, and competitive analytics
- Establish unified requirements for data sources, periodicity, detail, and format of analytics
- Ensure the comparability of data and analytical materials from various departments and subsidiaries
- Interact with IT, information system owners, and those responsible for master data management (MDM) in business units
BI and Analytics Automation:
- Define the list of analytical reports and products to be automated and transferred to BI
- Formulate requirements for the structure, logic, indicators, and user scenarios of BI dashboards
- Organize the development of management, product, customer, industry, and competitive dashboards
Interaction with Business and Subsidiaries:
- Build a unified process for receiving and processing marketing analytics requests
- Define goals, scope, format, and deadlines for analytical work in collaboration with business stakeholders
- Prioritize analytical requests based on business impact
Center and Team Management:
- Formulate the Center's structure and identify necessary analytical competencies
- Recruit, develop, and motivate the team
- Distribute tasks and monitor their completion
- Formulate unified approaches, methodologies, and work standards for the team
- Develop the Center's expertise in product, customer, market, and competitive analytics
- Organize effective interaction between the Center and other Group departments
Candidate Expectations:
Work Experience:
- At least 7 years of experience in marketing, product, business, commercial, or market analytics
- At least 3 years of experience in leadership positions related to managing an analytical direction or team
- Mandatory experience in building an analytical function or significantly transforming an existing analytics system
- Mandatory experience in developing analytics for business and management decision-making
- Mandatory practical experience in developing product, customer, industry, and competitive analytics from scratch
- Experience in forming and implementing unified methodologies for calculating marketing indicators and analytics standards
- Experience in standardizing and unifying analytical reporting across multiple departments, business lines, or subsidiaries
- Experience in automating analytical reporting and implementing BI solutions, including tasking BI/IT teams and monitoring implementation
- Experience in managing a team of analysts and developing analytical competencies
Professional Competencies:
- Product, customer, and market analytics
- Deep understanding of product, customer, industry, and competitive analytics methods
- Ability to analyze product portfolios, customers, markets, and the competitive environment
- Experience in ensuring data and analytics comparability across different business divisions and subsidiaries
- Ability to build methodologies so that they are applied in real business processes and do not remain formal regulations
- Understanding of marketing data management principles and ensuring their quality
- Experience in forming a unified data source system and cataloging indicators
- Understanding of Data Governance principles and interaction with data owners
- Experience in participating in MDM normalization, forming requirements for product and marketing reference data, and their use in analytical and management reporting
- Proficient knowledge of modern BI platforms
- Understanding of SQL and analytical modeling principles
- Experience in defining requirements for BI solutions, developing dashboard logic, and monitoring their implementation
- Understanding of corporate analytical reporting principles
Personal Qualities:
- Analytical and systemic thinking — the ability to see the connections between data, business processes, and results
- Methodological discipline — the ability to create clear, reproducible, and consistent approaches
- Communication skills — the ability to effectively interact with managers, business stakeholders, analysts, IT, and representatives of various departments
- Results orientation — the ability to ensure methodologies, reports, and BI solutions are actually used by the business
- Proactivity and entrepreneurial approach — the ability to independently identify opportunities for analytics and business development
- Leadership qualities — the ability to build a strong team, set work standards, and develop employee expertise
The Company Offers:
- Official employment on an indefinite employment contract
- Fully official salary and semi-annual bonuses based on performance
- Office in the center of Moscow (Novoslobodskaya/Mendeleevskaya/Dostoevskaya metro stations)
- Voluntary medical insurance (DMS) after the probationary period, including dental care
- Corporate training – trainings, conferences, professional development courses
- Internal system of flexible benefits, motivation, and employee rewards – Benefit Cafeteria
- Corporate privilege program with partner discounts – Primezone
- Corporate gym
- Rich social and corporate life: corporate events, holidays, festivals, sports, and charity activities
