Company: Prosveschenie
Location: Moscow
Experience: Over 6 years
The following tasks will be set for the candidate
- Formulate and implement the strategy and annual plan for marketing research of the digital division in accordance with business and marketing priorities.
- Define research priorities and provide marketing and product decisions with the necessary data.
- Build a systematic process for collecting, prioritizing, and transforming business requests into research tasks.
- Determine the optimal methodology, format, and data sources for solving each research task.
- Ensure the conduct of a complex of quantitative and qualitative research of the audience, market, categories, brands, products, and communications.
- Lead research on the audience, consumer behavior, segmentation, positioning, value propositions, product concepts, and communications.
- Build a system for regular measurement of brand health and key brand indicators, ensure monitoring of their dynamics.
- Ensure rapid testing of marketing and product hypotheses, concepts, messages, and creatives.
- Form and develop a pool of research agencies and other external suppliers, manage their selection and quality of work.
- Manage the marketing research budget, ensuring an optimal balance of cost, quality, and business value of research.
- Build interaction with product research teams, central marketing, and analytical functions, ensuring common approaches and excluding duplication.
- Ensure high-quality interpretation of research results and translation of obtained data into business conclusions and specific recommendations.
- Present research results to management and key internal stakeholders, defend a professional position, and influence decisions.
- Form and develop a unified knowledge system about the markets, audiences, categories, brands, and products of the digital division.
- Develop internal expertise in marketing research and increase the efficiency of the research function.
- Ensure the implementation of the research plan within the set deadlines and achievement of target indicators for the quality and efficiency of the research function.
For us, the following is important in this position
- 7+ years of experience in marketing research, including at least 2 years on the client-side and at least 2 years in a leadership position.
- Experience managing a marketing research function/direction and a portfolio of research projects.
- Experience with digital products, digital services, technology, or online companies will be a significant advantage.
- Higher education in marketing, sociology, economics, psychology, statistics, or related fields.
- Deep expertise in quantitative and qualitative marketing research methods and the ability to choose a methodology based on the business task.
- Practical experience in conducting U&A, segmentation studies, consumer behavior research, brand health / brand tracking, concept & product testing, communication and advertising tests.
- Understanding of modern approaches to researching digital audiences, user behavior, and customer experience.
- Ability to work with various data sources and combine research results with CRM, marketing and product analytics, web and digital data.
- Proficient in Excel; understanding of statistical data analysis methods.
- Experience with statistical analysis tools (SPSS, R, Python) will be an advantage.
- Experience with SQL and BI tools (Insight BI, Power BI, DataLens, or similar) will be an advantage.
- Understanding of the principles of online research, working with respondent panels, online surveys, A/B testing, and digital testing.
- Experience managing external research agencies on a full cycle: task definition → tender/supplier selection → methodology → quality control → results → recommendations.
- Experience managing a research budget and optimizing costs without compromising research quality.
- Ability to independently evaluate the quality of methodology, sample, tools, and research results.
- Ability to translate complex research data into understandable conclusions and business solutions.
- Strong presentation and communication skills with management and internal stakeholders.
- Ability to form and defend a professional position, including in situations with competing requests and limited budgets.
- Systemic and strategic thinking, analytical skepticism, independence, and focus on business results.
- Leadership qualities and the ability to form an effective research function.
We offer you:
- Official employment in the staff on a permanent employment contract;
- Fully official salary and semi-annual bonuses based on work results;
- Office in the center of Moscow (m. Novoslobodskaya/Mendeleevskaya/Dostoevskaya);
- Voluntary medical insurance (DMS) after the probationary period, including dental care;
- Corporate training – trainings, conferences, professional development courses;
- Internal system of flexible benefits, motivation, and employee bonuses – Benefit Cafeteria;
- Corporate privilege program with partner discounts – Primezone;
- Corporate gym;
- Rich social and corporate life: corporate events, holidays, festivals, sports, and charity activities.
