An electronics accessories retailer iCover is looking for a **Head of Market Research.
Key task: to build a systematic research function from scratch (niche analysis, consumer insights, hypothesis testing, product lifecycle support) that will provide the business with an analytical basis for launching new products and product categories.
Responsibilities:
- Create the function from scratch: form a team, select and implement tools, build processes for regular research support for the business
- Evaluate new categories and niches: volume, dynamics, competition, entry barriers, profitability
- Conduct consumer research: analyze reviews, surveys, interviews, identify unmet needs and barriers
- Support the NPD cycle: participate in USP formation, translate consumer insights into product requirements, conduct post-launch tracking
- Test hypotheses: A/B tests, pilot launches, evaluation of test purchases
Requirements:
- Relevant experience of 5+ years in market/consumer research, consumer insights (FMCG, DIY, e-com)
- Proficiency in quantitative and qualitative research methods (surveys, in-depth interviews, focus groups, segmentation), knowledge of JTBD and CustDev methodologies
- Ability to work with marketplace analytics (MPStats, Moneyplace data)
- Proficiency in Excel/Google Sheets at the level of pivot tables and complex formulas, experience with Power BI or DataLens
- Understanding of the specifics of e-com and marketplaces as the main sales channel
- Openness in communication, ability to build dialogue with the team, reliability and responsibility for results
The company offers:
- Official employment according to the Labor Code of the Russian Federation (fully official salary, stable and transparent income, paid vacation and sick leave);
- 5/2 work schedule from 9:00 to 18:00 (shortened Friday);
- Modern comfortable office with relaxation areas (7 minutes walk from Alekseevskaya metro station);
- Support during the adaptation period - open communication and assistance in resolving issues;
- Significant discounts on the company's assortment - furniture, gadgets, and home appliances;
- Regular team meetings, team building events, interest clubs, and corporate events;
- An ambitious and supportive environment for vertical and horizontal growth, with over 20% of staff experiencing successful growth cases;
- A democratic corporate culture, informal communication at all levels of the company.
