What tasks need to be solved
- Evaluate the effectiveness of marketing campaigns
- Test product hypotheses and draw conclusions using data
- Create regular reports on KPIs and visualize them
- Form segments for launching CVM campaigns, think through experiment designs to test hypotheses
- Find product and business insights in data, help build a strategy for working with the client base
What is needed for this
- Understanding the basics of A/B testing, design, and evaluation of experiments. Experience in launching and evaluating experiments will be a plus
- Advanced SQL skills, query optimization skills
- Experience with BI platforms (Tableau, Oracle BI, Qlik Sense, and similar)
- Proficiency in Microsoft Office programs at an advanced user level
- Experience with Python: proficiency in basic data processing and visualization libraries will be a plus
- Experience with AIRFLOW will be a plus
- Willingness to work 5/2 from the office in Moscow (no hybrid or remote options)
