Head of UA/PPC (Google Ads)
A-Players is looking for an experienced Head of UA/PPC to take full ownership of paid acquisition for our web subscription products, leading both hands-on execution on Google Ads and team management across multiple product domains.
This is a player-coach role: you'll personally fix current inefficiencies in live campaigns while building and scaling the team and function, including the automation and martech stack that powers it. A great opportunity to own a large-scale channel end-to-end, work directly with a General Manager on strategy, and build a team of domain leads under you.
Responsibilities:
- Own the full paid acquisition function on Google Ads across multiple web subscription product domains - from hands-on campaign fixes to team strategy
- Personally launch, optimize, and scale Search / PMax campaigns, and dive in hands-on wherever the team needs it
- Drive web-based paid acquisition (traffic → landing → subscription), owning the full funnel
- Build and own automation systems and the martech stack for the UA function, with an AI-first approach to tooling, testing, and process
- Build, hire, and develop a team of domain-focused senior UA/PPC managers, including full-cycle people management (hiring, growth, performance, compensation)
- Own annual/quarterly budget planning and traffic diversification strategy for paid acquisition
- Partner closely with the GM, Growth, and Analytics teams on a data-driven approach - post-click metrics, cohort analysis, LTV modeling, unit economics
- Identify and fix operational inefficiencies in existing campaigns as a first priority upon joining
- Build testing frameworks and drive operational excellence and process development across the UA function.
What we look for:
- Proven experience in a Head / Team Lead / Leader role in User Acquisition or PPC, with Google Ads as your core, deeply hands-on channel
