Marketing & Growth Lead

Company: Proto Employment type: Full-time

Title of role subject to change

ABOUT THE COMPANY

• Proto is making the world's biggest macro themes directly tradable for the first time: data center growth, AI capex, GPU manufacturing, US foreign arms sales, as easy as trading on Robinhood. Private mainnet beta on Solana launching EOY 2026.
• We’re building a new market mechanism designed to improve how markets handle a broader range of market outcomes. Rather than re-using perpetual futures or traditional binary predictions, our approach enables more continuous price discovery through a novel market structure, creating a more efficient and intuitive trading experience while enabling 10-20x leverage.
• Built by a veteran ex-Phantom team (VP Product at Ondo, Quant Research at Citadel, experience leading teams at Google, Pinterest, Facebook, and Carta). We raised our seed round from a tier 1 crypto investor and Coinbase Ventures, with early angels including the founders of Phantom, Jito, Pendle, Goldsky, Meld, and SimpleHash.

ABOUT THE ROLE

• You will be one of Proto’s first hires and own marketing, social, community and work together with the CEO on BD, partnerships & client management. This role reports directly to the CEO.
• You are a hands-on growth and marketing generalist who can multiply their impact with the latest, cutting-edge AI tools: run our social presence, generate earned media mentions via media and PR outreach, generate static and video creative (with budget and a contractor if needed) write marketing copy, build a KOL program, and co-market with the wallets, terminals, and trading bots that integrate Proto. You’ll work with and incorporate feedback from marketing leads at our VC partners and the Solana Foundation.
• A high-ownership seat for someone who wants to define how an entirely new financial category gets explained.

WHAT YOU'LL DO

• Own social. Run Proto's presence on X, LinkedIn, and other channels, helping shape the overall channel strategy and balancing serious trader-focused content with lighthearted Solana-native energy. You should already be using AI to generate content and analyze existing trends.
• Be a one-human marketing army with the newest AI tooling. Build and run your own AI workflows for analyzing what works across channels, drafting and posting, and generating longform, static creative, and launch videos. You do not need to be a designer, but you need to have great taste. There will be contractor resources available for longer-form videos.
• Drive earned media. Work with PR agencies to place Proto's data in the right stories across crypto, finance, semiconductor, and mainstream outlets, positioning it as a new source of truth that has never been available before.
• Run the KOL, influencer, and partner program. Onboard credible voices and partners across domains like Solana, AI, and retail equities trading through incentives, and amplify their theses using our markets.
• Build the referral and loyalty program. Design, launch, and manage referral and loyalty mechanics that reward traders for inviting others and staying active, then continuously iterate on incentive structures and analyze competitive programs across crypto and fintech to keep ours best-in-class.
• Co-market integrations. Partner with the third-party frontends that integrate Proto (wallets like Phantom, terminals, Telegram bots, AI and active vaults) on joint social, competitions, and launch moments so their users discover Proto markets.
• Own community. Craft and run Proto's community strategy, manage the userbase of our private waitlist beta, stay highly responsive on X, and be a trusted point of contact for traders, funds, and integrators, shared with the CEO and CTO.

WHAT WE'RE LOOKING FOR

• 5+ years doing marketing or growth full-time at a tech or tech-adjacent startup or company
• 2+ years of full-time experience in web3/crypto, founder experience counts too
• Hands-on social and content experience, ideally running a brand's voice end to end.
• Some familiarity writing PR-style pitches to publications.
• Strong writing skills
• AI wizard: you build your own AI workflows, you use AI to analyze and post across channels and to generate longform, static creative, and video. If your AI use is just using web Claude.ai or chatgpt.com, no offense, but please don’t apply to this role until you join the rest of us in 2026 😇
• Taste. Tools make execution easy, so the job is judgment: you know the difference between a campaign that works and one that just ships, you can say why a piece of creative or copy is good or bad, and you back that with numbers.
• You operate like a founder. You are comfortable with ambiguity, fine being the only marketer in the room, and biased toward shipping.
• You are a trader. You trade stocks or crypto in your spare time, own or follow names like NVIDIA, Micron, or TSMC, and follow the markets on X daily. You know crypto Twitter, AI Twitter, and WallStreetBets well enough to post in their voice and tell what will land.
• US hours. Prefer based in US, but potentially open to remote, must have large overlap with US hours.

When you apply, link three things you shipped that you are proud of, and describe the AI workflow behind one of them.

NICE TO HAVES

• Experience marketing a Solana or DeFi product, or familiarity with the Solana trading-app ecosystem (terminals, Telegram bots, wallets, vaults).

WHAT WE OFFER

• Competitive salary and equity calibrated to seniority and location
• Health/vision/dental, good benefits
• Hybrid/remote options available, with team off-sites
• Top-tier hardware, whatever else helps you ship
• QSBS trusts for you to save millions in taxes on your equity
• Small flat team, fast decisions

Location: Remote (United States)

About Proto:

Trade reality, not sentiment. A novel market structure for the modern era.