Head of Growth, Edtech

We are looking for a Head of Growth who will be responsible for the commercial results of an Edtech company. Experience in online education is MANDATORY!

You will manage the entire system of customer acquisition, conversion, retention, and monetization, make data-driven decisions, and be responsible for revenue and profit KPIs.

What you should be able to do:

• Manage the entire customer acquisition system through existing channels - Google, Meta, TgAds, content marketing, email marketing, and launch new ones - Yandex Direct, SEO, influencers, partnerships.
• Manage the marketing budget and be responsible for the effectiveness of marketing investments. Calculate unit economics, CAC, LTV, ROMI, understand attribution and end-to-end analytics.
• Develop positioning, offers, and product packaging.
• Launch and optimize marketing funnels: lead magnets, auto-webinars, mini-courses, longreads.
• Develop an organic traffic system through short video content like Reels, TikTok, Shorts using digital avatars.
• Implement AI tools across all customer touchpoints: content, traffic, sales.
• Increase conversion at all stages of the funnel, increase LTV, repeat sales, and customer base efficiency.
• Conduct target audience research, analyze competitors, and identify new growth opportunities.
• Build CJM, segmentation, and personalization of customer communications, reduce time to first purchase, and increase LTV.
• Manage a marketing team (up to 10 people): set goals, monitor KPI performance, hire and develop new employees, and build a strong team.

Practical confirmed experience is mandatory:

• Marketing management in EdTech, online education for 3+ years
• Digital marketing experience for 7+ years
• Team management of 10+ people
• Responsibility for meeting revenue KPIs
• Implementation of AI in UA, content, analytics, product
• Traffic acquisition in UA via Google, Meta, TgAds
• Building and scaling auto-funnels in Edtech

We offer:

• Fully remote work from anywhere in the world.
• Salary + % of profit. Opportunity to significantly increase income along with business growth.
• Opportunity to receive company options and transition to the CEO role.

Looking forward to your resume in direct messages.