Product Analyst (Marketing)

Company: Banco Plata Location: Mexico Employment type: FULL_TIME

Marketing team: We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment. This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.

Challenges that await you:

1. Measurement & Attribution

• Build TV attribution models (uplift, time-series, conversion windows)
• Integrate offline/online media spend with conversion data
• Analyse incremental media impact, saturation effects, and A/B test results

2. Data Pipelines & Automation

• Automate ingestion from media platforms, research providers, and dashboards
• Build ETL pipelines using SQL and Python

3. Dashboards & Reporting

• Build executive and operational dashboards (Looker Studio / Tableau / Power BI)
• Standardise marketing KPIs and translate data into clear narratives for non-technical audiences

4. AI & Process Automation

• Automate budget tracking, investment reconciliation, and agency monitoring
• Build internal AI agents for automated reporting, campaign QA, and performance monitoring

What makes you a great fit:

• 1.5–3 years in Marketing, Data, or Growth Analytics
• Strong SQL — mandatory (joins, window functions, query optimisation)