Job Title: Product Analyst Lead / Head [X-Sell]

We are building the next generation of our X-Sell system and are looking for a Product Analytics Lead/Head to own the analytical and decision-making foundation behind how we engage customers across products. You will shape how we prioritise offers, orchestrate customer communication, and design the business logic behind cross-sell decisions, ensuring customers receive the right offer, at the right time, through the right channel. This is a high-impact opportunity to define an end-to-end recommendation ecosystem from the ground up, partnering closely with Product, ML, and Engineering teams to turn ideas into scalable production systems.

What you’ll do:

• Own end-to-end analytics for the X-Sell system, driving decisions across customer engagement, offer prioritisation, and recommendation logic
• Design the analytical framework for cross-sell and next-best-offer strategies across our entire customer base
• Build prioritisation logic for customer offers and communication, ensuring a smart and scalable approach
• Partner closely with Product, ML, and Engineering teams to define business requirements for recommendation models and identify the most valuable use cases for ML applications
• Translate business goals into analytical and model requirements: define what should be optimised, which signals and features matter, and how success should be measured
• Drive experimentation culture through A/B testing, customer insights, and incremental optimisation of recommendation mechanics
• Generate insights on customer behaviour and communication effectiveness to improve engagement and conversion across products
• Help define where and how recommendation models should be implemented in production, aligning multiple stakeholders around priorities and execution
• Establish scalable processes and decision-making frameworks for cross-sell initiatives in a fast-growing environment

What makes you a great fit:

• Experience with X-cell or similar products