Product Manager — Merchant Portal & App
🏢 LifePay & Fortis
💻 Hybrid, 5/2
🌍 Russia · UAE (global track)
You will have the opportunity to shape the product future of a key merchant retention tool, from the personal account to the mobile app, from self-service mechanics to market entry in the UAE. This role is for someone who can think strategically, work in conditions of uncertainty, and see the product through the eyes of an entrepreneur.
LifePay & Fortis is a group of fintech companies. We are building reliable payment infrastructure and automating business processes for thousands of partners.
What you will do
Product Vision and Strategy
- Formulate the vision and development strategy for the portal (ELK) as a self-service tool for existing merchants
- Conduct Discovery: explore usage scenarios, merchant needs, bottlenecks in support
- Manage the product backlog and prioritize initiatives with a focus on retention and activation
Self-service and Monetization
- Transition merchants from manual channels (operators, MRK) to self-serve: tariff payments, VAS, FN replacement, service requests
- Design upsell and cross-sell mechanics to increase average check size and reduce early churn (0–90 days)
- Develop the mobile app (iOS + Android) as a full-fledged business management channel
International Track and AI
- Ensure the launch of the MVP Merchant Portal for the UAE market as part of Fortis UAE's global product track
- Integrate the Forty AI assistant into the personal account and increase its adoption among active merchants
- Collaborate with partner banks (VTB, etc.) on white-label branding
Team and Metrics
- Work closely with the development team, design, analytics, and business teams
- Be responsible for product metrics: portal MAU/WAU, self-serve rate, mobile app MAU, AI adoption, upsell conversion
What you need to know
Hard Skills
- Product Owner / Product Manager experience of 3–4 years
- Experience in developing B2B SaaS or fintech products with a focus on retention and self-service
- Ability to work with product funnels, activation, and retention metrics
- Experience launching or developing mobile applications (iOS + Android)
- Independent Discovery and decision-making in conditions of uncertainty
- Experience working with cross-functional development teams
- Understanding of SDLC and digital product creation processes
- Strong communication skills and experience in stakeholder management (partner banks, business, ops)
- Upper-Intermediate+ English — for working with the UAE team
Nice-to-have
- Experience in building upsell/monetization mechanics within a product
- Experience with white-label products or multi-tenant architectures
- Understanding of API integration principles
- Experience working with international markets (MENA prioritized)
- Experience in payment products, fintech, or banking
- Active use of AI tools in work
Soft Skills
- Cross-communication skills: speak the language of commerce, business, marketing, and partnerships
- Willingness to meet clients in person, ability to facilitate and "sell" the product
- Consistent and systematic: think with numbers, but don't hide behind them
What we offer
- Work in an accredited IT company
- Official employment
- Remote or hybrid work format
- Open corporate culture, informal communication, support for initiatives
- Work in a technology company that creates services benefiting millions of people
- Benefits and perks for employees
