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Gusti Leder GmbH
Rostock, Germany8 months ago
Work format
Onsite
Employment
Full-time
An email or a Telegram message to the recruiter
Create the future of the leather industry with us at Gusti Leder 🌍✨
Immerse yourself in the world of Gusti Leder, where every bag tells a story and every product is more than just an accessory; it’s a statement of transparent production and style. At Gusti Leder GmbH, a company known for its commitment to transparency, quality, and the promotion of Slow Fashion, we offer you more than just a job. We offer you the chance to be part of a movement to improve the leather industry.
For our Rostock office, we are looking for a full-time (40 hours per week):
Brand & Communications Manager (m/f/d)
Main Focus: Social Media, Influencers, PR & CRM
As the voice of Gusti Leder, you will manage and continuously improve our brand presence through influencer marketing, social media, newsletters, and PR.
🌱 Sustainability First — We live by the principles of Slow Fashion and responsibly shape the leather industry. 🎉 Team Culture — flat hierarchies, open communication, regular team events.
At Gusti Leder, we believe that sustainability, transparency, and fairness are not just buzzwords, but the future of the fashion industry. Since 2009, we have been passionately developing fair leather products that are recognized worldwide. With our team in Rostock, our international partners, and an ever-growing community, we strive to remain market leaders in sustainable leather goods manufacturing—and to become even stronger.
Become part of our mission. Become part of TeamGusti. 💚
As a Brand & Communications Manager, you will be responsible for the consistent, effective, and data-driven development of our brand across all channels. You will work closely with content creators, the influencer marketing manager, and other stakeholders—with the goal of improving quality, learning, and increasing measurable campaign effectiveness.
Your Tasks:
Management and optimization of social media
You will develop formats and guidelines, provide feedback to our content creators, and ensure that content aligns with the brand and performs well.
Ensuring content and messaging quality
You will ensure that your tone, visual style, and messaging are consistent across all channels.
Development of influencer marketing
You will work with the influencer marketing team, evaluate collaborations, identify optimization opportunities, and continuously develop the setup.
Promotion of PR and storytelling
You will develop relevant stories about our brand and actively communicate them to the public.
Improvement of newsletters and CRM
You will analyze the performance of our newsletters, develop content, and optimize the structure, timing, and messaging.
Orchestration of campaigns
You will ensure that campaigns are consistently executed across all channels.
Analysis of performance and learning
You will evaluate actions (social media, influencers, newsletters, etc.), identify patterns, and develop concrete improvements based on them.
Experience in social media, influencer marketing, PR, and/or CRM
You think in interdependencies, not in isolated channels
A strong sense of brand, storytelling, and consistent communication
You can evaluate and improve content, even if you don't create it yourself
Analytical understanding: You work with data and derive clear actions
Experience collaborating with content creators, freelancers, or external partners
A structured, self-directed working style
said
👉 Important: You don't have to create content yourself—but you should know exactly what good content looks like and how to improve it.
💡 Creative Freedom — Your ideas matter and shape our brand perception. 💪 Grow Together — we demand from you and support you through training, feedback, and real responsibility. 🧘 Work-Life Balance — flexible working hours, massages, and yoga sessions. 🍽️ Energy for the Day — twice a week, a fresh lunch is provided. 🍏 Fresh Bonus — Daily fresh fruit, coffee, and water for free. 🎁 Exclusive Discounts — on our products and many other corporate benefits.
Create the future of the leather industry with us at Gusti Leder 🌍✨
Immerse yourself in the world of Gusti Leder, where every bag tells a story and every product is more than just an accessory; it’s a statement of transparent production and style. At Gusti Leder GmbH, a company known for its commitment to transparency, quality, and the promotion of Slow Fashion, we offer you more than just a job. We offer you the chance to be part of a movement to improve the leather industry.
For our Rostock office, we are looking for a full-time (40 hours per week):
Brand & Communications Manager (m/f/d)
Main Focus: Social Media, Influencers, PR & CRM
As the voice of Gusti Leder, you will manage and continuously improve our brand presence through influencer marketing, social media, newsletters, and PR.
🚀 Your Role
As a Brand & Communications Manager, you will be responsible for the consistent, effective, and data-driven development of our brand across all channels. You will work closely with content creators, the influencer marketing manager, and other stakeholders—with the goal of improving quality, learning, and increasing measurable campaign effectiveness.
Your Tasks:
Management and optimization of social media
You will develop formats and guidelines, provide feedback to our content creators, and ensure that content aligns with the brand and performs well.
Ensuring content and messaging quality
You will ensure that your tone, visual style, and messaging are consistent across all channels.
Development of influencer marketing
You will work with the influencer marketing team, evaluate collaborations, identify optimization opportunities, and continuously develop the setup.
Promotion of PR and storytelling
You will develop relevant stories about our brand and actively communicate them to the public.
Improvement of newsletters and CRM
You will analyze the performance of our newsletters, develop content, and optimize the structure, timing, and messaging.
Orchestration of campaigns
You will ensure that campaigns are consistently executed across all channels.
Analysis of performance and learning
You will evaluate actions (social media, influencers, newsletters, etc.), identify patterns, and develop concrete improvements based on them.
What You Bring:
Experience in social media, influencer marketing, PR, and/or CRM
You think in interdependencies, not in isolated channels
A strong sense of brand, storytelling, and consistent communication
You can evaluate and improve content, even if you don't create it yourself
Analytical understanding: You work with data and derive clear actions
Experience collaborating with content creators, freelancers, or external partners
A structured, self-directed working style
said
👉 Important: You don't have to create content yourself—but you should know exactly what good content looks like and how to improve it.
Why Gusti Leder?
🌱 Sustainability First — We live by the principles of Slow Fashion and responsibly shape the leather industry. 💡 Creative Freedom — Your ideas matter and shape our brand perception. 💪 Grow Together — we demand from you and support you through training, feedback, and real responsibility. 🎉 Team Culture — flat hierarchies, open communication, regular team events. 🧘 Work-Life Balance — flexible working hours, massages, and yoga sessions. 🍽️ Energy for the Day — twice a week, a fresh lunch is provided. 🍏 Fresh Bonus — Daily fresh fruit, coffee, and water for free. 🎁 Exclusive Discounts — on our products and many other corporate benefits.
About Us
At Gusti Leder, we believe that sustainability, transparency, and fairness are not just buzzwords, but the future of the fashion industry. Since 2009, we have been passionately developing fair leather products that are recognized worldwide. With our team in Rostock, our international partners, and an ever-growing community, we strive to remain market leaders in sustainable leather goods manufacturing—and to become even stronger.
Become part of our mission. Become part of TeamGusti. 💚
Apply now in just 5 minutes via our online form.
Your contact person—Anne:
You can find more information on data processing during the application process here:
We do not cover travel expenses related to the application process.
We compare skills, grade, work format and salary
Most often 36,500 to 49,300
