Head of Marketing

Location: Tel Aviv (On-site) | Full-time

Reports to: CEO

About Us

Pcentra is Israel's leading transit payment infrastructure company and part of the global Modaxo group. Our technology powers everyday travel for millions of riders.

This is a first-of-its-kind role at the company: you will define how Pcentra is perceived by riders, government partners, and industry stakeholders.

The Role

This is a hands-on, end-to-end role. You will be the one building and executing marketing at Pcentra, from strategy to hands-on execution - writing content, briefing partners, and running campaigns yourself.

Working directly with the CEO, you will strengthen brand visibility and support business growth.

Day to day, you will build and implement marketing plans that serve business objectives, strengthen the company's brand presence, create engaging content, and drive marketing activity across very different audiences - riders and consumers, public transport operators, and institutional partners such as the Ministry of Transport.

Key Responsibilities

• Build and execute the company's marketing strategy and annual marketing plan in alignment with business goals.
• Build and manage two brands: the Pcentra corporate brand and the Rav-Kav Online consumer brand, including positioning, visibility, and market presence, internally and externally.
• Lead content marketing and create content for every medium - the app and website, social channels, video and visual assets, email communications, presentations, marketing materials, and customer success stories.